{"title":"Rax Roast Beef","description":"\u003cp\u003eGhost Corp Apparel — resurrecting iconic corporate ghosts.\u003c\/p\u003e\n\u003cp\u003eRax Roast Beef was once a serious contender in America’s fast-food wars. Founded in Springfield, Ohio, in 1967 as JAX Roast Beef, the chain eventually adopted the Rax name in 1977 and spent the following decade expanding across the country. At its peak in the 1980s, Rax operated more than 500 restaurants across 38 states.\u003c\/p\u003e\n\u003cp\u003eRoast beef was the main attraction, but Rax was never afraid to experiment. The chain added baked potatoes, salad bars, pasta, pizza, taco offerings, and elaborate food bars while remodeling many restaurants with wood interiors and glass solariums. For a while, Rax seemed determined to prove that fast food could have aspirations.\u003c\/p\u003e\n\u003cp\u003eThen came the 1990s. Rapid changes to the menu and restaurant concept were followed by financial trouble, management upheaval, and one of the strangest advertising campaigns in fast-food history: Mr. Delicious, a gloomy, middle-aged cartoon spokesman introduced in 1992. Rax Restaurants filed for bankruptcy later that year, and the once-massive chain rapidly faded from the national landscape.\u003c\/p\u003e\n\u003cp\u003eMore than 500 restaurants became roughly half a dozen.\u003c\/p\u003e\n\u003cp\u003eSomehow, Rax still refuses to disappear completely.\u003c\/p\u003e\n\u003cp\u003eOur Rax Roast Beef collection celebrates the classic logo, roast beef sandwiches, salad bars, solarium-era fast-food architecture, and the wonderfully strange history of a chain that went from national contender to one of America’s rarest surviving restaurant brands.\u003cbr\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/2517\/5580\/collections\/Rax_Roast_Beef.png?v=1789782700","url":"https:\/\/ghostcorpapparel.com\/collections\/rax-roast-beef.oembed","provider":"Ghost Corp Apparel","version":"1.0","type":"link"}