365 by Whole Foods Market

Ghost Corp Apparel — resurrecting iconic corporate ghosts.

365 by Whole Foods Market was Whole Foods Market’s leaner, lower-price grocery experiment: announced from Austin, Texas, in June 2015, with division president Jeff Turnas based at the company headquarters there. The concept borrowed its name from Whole Foods’ 365 Everyday Value line and promised a smaller, more streamlined route to natural and organic groceries.

Its first store opened on May 25, 2016, in Los Angeles’ Silver Lake neighborhood. Digital shelf tags, tablet-based food ordering, centralized buying and automated inventory replenishment gave the stores an unmistakably mid-2010s retail-tech flavor. This was Whole Foods attempting to be less “Whole Paycheck” and more “organic groceries, minus the financial counseling.”

The rollout reached markets including Oregon, Washington, Texas, California, Ohio, New York and Georgia. Amazon acquired Whole Foods Market in 2017, but 365 continued briefly as its own store format. In January 2019, Whole Foods ended plans to expand the concept; the following month it said existing 365 locations would be converted to regular Whole Foods Market stores by year-end.

Our 365 by Whole Foods Market collection celebrates the brief era when a premium grocer tried on a smaller footprint, a sharper price tag and enough screens to make buying kale feel vaguely futuristic. It is a tribute to the grocery-store moonshot that came, scanned, and quietly became Whole Foods again.