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Keep a small reminder of Washington retail history close at hand with this Jelleff's double-sided keychain charm. Founded on F Street in 1910, the Frank R. Jelleff Co. grew from a downtown women's apparel store into a regional chain, with branches in places such as Shirlington, Silver Spring, and Tysons Corner. Its F Street flagship closed in early 1973, and the chain ended in 1979. This charm is a thoughtful pick for collectors tracing the places and dates behind a familiar local name.
The Frank R. Jelleff Co., commonly known as Jelleff's, was a Washington, D.C., retailer specializing in women's apparel. Frank R. Jelleff founded the company in March 1910 on F Street, N.W., in downtown Washington. Its flagship later stood at 1214–1220 F Street, in the F Street Mall, and closed in early 1973. The company remained family run until 1968, when a group headed by I. Lee Potter bought it from the founder's widow. Potter became chairman, and his father, Alan Potter, served as president. Jelleff's expanded beyond the city: its first suburban store opened at Shirlington Shopping Center in Virginia in December 1947. The chain also operated stores in Silver Spring, Falls Church, Springfield Mall, Tysons Corner Center, and on Connecticut Avenue in Washington, as well as the Little Shop in Bethesda from 1942 to 1969. A Crystal City Underground store opened in September 1976. As the chain closed in 1979, that location continued independently as Fifteen Thirty Five. The Tysons Corner store closed early that year, followed by Connecticut Avenue and Springfield Mall in May and Silver Spring in June. I. Lee Potter remained chairman until the company's closing.
Jelleff's Double-Sided Keychain Charm
$4.99
Sale price
$4.99
Regular price
Keep a small reminder of Washington retail history close at hand with this Jelleff's double-sided keychain charm. Founded on F Street in 1910, the Frank R. Jelleff Co. grew from a downtown women's apparel store into a regional chain, with branches in places such as Shirlington, Silver Spring, and Tysons Corner. Its F Street flagship closed in early 1973, and the chain ended in 1979. This charm is a thoughtful pick for collectors tracing the places and dates behind a familiar local name.
The Frank R. Jelleff Co., commonly known as Jelleff's, was a Washington, D.C., retailer specializing in women's apparel. Frank R. Jelleff founded the company in March 1910 on F Street, N.W., in downtown Washington. Its flagship later stood at 1214–1220 F Street, in the F Street Mall, and closed in early 1973. The company remained family run until 1968, when a group headed by I. Lee Potter bought it from the founder's widow. Potter became chairman, and his father, Alan Potter, served as president. Jelleff's expanded beyond the city: its first suburban store opened at Shirlington Shopping Center in Virginia in December 1947. The chain also operated stores in Silver Spring, Falls Church, Springfield Mall, Tysons Corner Center, and on Connecticut Avenue in Washington, as well as the Little Shop in Bethesda from 1942 to 1969. A Crystal City Underground store opened in September 1976. As the chain closed in 1979, that location continued independently as Fifteen Thirty Five. The Tysons Corner store closed early that year, followed by Connecticut Avenue and Springfield Mall in May and Silver Spring in June. I. Lee Potter remained chairman until the company's closing.
Product features
- Acrylic construction with white base and double-sided print
- Compact size ~3.15" x 1.57" (8 x 4 cm); measurements may vary up to 1"
- Includes metal ring and short chain for secure attachment
- Durable, lightweight—made for everyday carry
- Manufactured product sourced from China; intended for adult use
Care instructions
- Clean with a soft, damp cloth. Avoid any chemicals.