Federated Group Car Coaster
2.6'' × 2.6" / 1pc
$10.99
Sale price
$10.99
Regular price
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Keep a small piece of retail history close on everyday drives with this Federated Group car coaster. The company began in Los Angeles in 1970 and became known for a growing network of large electronics stores and the humorous Fred R. Rated television campaign. Its expansion carried the brand across California, Texas, and Arizona, with 67 stores by 1987. The later shift from Federated locations to Silo gives surviving references to the chain added meaning for collectors of California businesses and changing American storefronts.
Federated Group was an American consumer electronics retailer founded by Wilfred Schwartz in 1970. Schwartz began the business after buying a 25,000-square-foot warehouse in Los Angeles and converting part of it into a store. In 1976, the company closed two locations and built a 20,000-square-foot store in Westminster, California, described as a superstore because of its size. The chain later added stores and expanded rapidly after becoming publicly traded in 1984, including a major move into Texas. By December 1984 it operated 25 stores; by 1985, 40 stores across California, Texas, and Arizona. Its headquarters were in City of Commerce, California, and later Sunnyvale. Known for humorous television advertising featuring Shadoe Stevens as Fred R. Rated, Federated Group reached 67 stores by 1987, when it was the fourth-largest U.S. consumer electronics discounter. It was sold in 1987 for US$67.3 million. In 1989, 26 stores in Los Angeles and San Diego were sold to Silo; the remaining stores held liquidation sales and closed in 1990. The former Federated locations reopened under the Silo name that year. Silo later closed some of those stores in 1994 and shut all its locations after filing for bankruptcy in 1995.
Federated Group Car Coaster
$10.99
Sale price
$10.99
Regular price
Keep a small piece of retail history close on everyday drives with this Federated Group car coaster. The company began in Los Angeles in 1970 and became known for a growing network of large electronics stores and the humorous Fred R. Rated television campaign. Its expansion carried the brand across California, Texas, and Arizona, with 67 stores by 1987. The later shift from Federated locations to Silo gives surviving references to the chain added meaning for collectors of California businesses and changing American storefronts.
Federated Group was an American consumer electronics retailer founded by Wilfred Schwartz in 1970. Schwartz began the business after buying a 25,000-square-foot warehouse in Los Angeles and converting part of it into a store. In 1976, the company closed two locations and built a 20,000-square-foot store in Westminster, California, described as a superstore because of its size. The chain later added stores and expanded rapidly after becoming publicly traded in 1984, including a major move into Texas. By December 1984 it operated 25 stores; by 1985, 40 stores across California, Texas, and Arizona. Its headquarters were in City of Commerce, California, and later Sunnyvale. Known for humorous television advertising featuring Shadoe Stevens as Fred R. Rated, Federated Group reached 67 stores by 1987, when it was the fourth-largest U.S. consumer electronics discounter. It was sold in 1987 for US$67.3 million. In 1989, 26 stores in Los Angeles and San Diego were sold to Silo; the remaining stores held liquidation sales and closed in 1990. The former Federated locations reopened under the Silo name that year. Silo later closed some of those stores in 1994 and shut all its locations after filing for bankruptcy in 1995.
| 2.6'' × 2.6" | |
| Width, in | 2.60 |
| Height, in | 2.60 |
| Thickness, in | 0.30 |
Product features
- Made from 100% soapstone — naturally absorbent
- Available in 1, 2, or 4-piece sets with the same print on each
- One-sided full-color print with a matte finish
- 2.6″ × 2.6″ size fits most vehicle drink holders; notch for easy removal
- Removable “Made in China” sticker on the bottom
Care instructions
- Gently wipe the dirt or dust off with a clean, dry microfiber cloth