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Bring a Washington retail story into everyday style with this Jelleff's embroidered dad cap hat. Frank R. Jelleff began his company on F Street in March 1910, and the business later became a familiar regional apparel retailer with a flagship in the F Street Mall. Its first suburban store opened at Shirlington in 1947, followed by locations around the area. The chain closed in 1979, leaving a rich local timeline for collectors. This cap connects a relaxed accessory with a lasting piece of D.C. history.
The Frank R. Jelleff Co., commonly known as Jelleff's, was a Washington, D.C., retailer specializing in women's apparel. Frank R. Jelleff founded the company in March 1910 on F Street, N.W., in downtown Washington. Its flagship later stood at 1214–1220 F Street, in the F Street Mall, and closed in early 1973. The company remained family run until 1968, when a group headed by I. Lee Potter bought it from the founder's widow. Potter became chairman, and his father, Alan Potter, served as president. Jelleff's expanded beyond the city: its first suburban store opened at Shirlington Shopping Center in Virginia in December 1947. The chain also operated stores in Silver Spring, Falls Church, Springfield Mall, Tysons Corner Center, and on Connecticut Avenue in Washington, as well as the Little Shop in Bethesda from 1942 to 1969. A Crystal City Underground store opened in September 1976. As the chain closed in 1979, that location continued independently as Fifteen Thirty Five. The Tysons Corner store closed early that year, followed by Connecticut Avenue and Springfield Mall in May and Silver Spring in June. I. Lee Potter remained chairman until the company's closing.
Jelleff's Embroidered Dad Cap Hat
$29.99
Sale price
$29.99
Regular price
Bring a Washington retail story into everyday style with this Jelleff's embroidered dad cap hat. Frank R. Jelleff began his company on F Street in March 1910, and the business later became a familiar regional apparel retailer with a flagship in the F Street Mall. Its first suburban store opened at Shirlington in 1947, followed by locations around the area. The chain closed in 1979, leaving a rich local timeline for collectors. This cap connects a relaxed accessory with a lasting piece of D.C. history.
The Frank R. Jelleff Co., commonly known as Jelleff's, was a Washington, D.C., retailer specializing in women's apparel. Frank R. Jelleff founded the company in March 1910 on F Street, N.W., in downtown Washington. Its flagship later stood at 1214–1220 F Street, in the F Street Mall, and closed in early 1973. The company remained family run until 1968, when a group headed by I. Lee Potter bought it from the founder's widow. Potter became chairman, and his father, Alan Potter, served as president. Jelleff's expanded beyond the city: its first suburban store opened at Shirlington Shopping Center in Virginia in December 1947. The chain also operated stores in Silver Spring, Falls Church, Springfield Mall, Tysons Corner Center, and on Connecticut Avenue in Washington, as well as the Little Shop in Bethesda from 1942 to 1969. A Crystal City Underground store opened in September 1976. As the chain closed in 1979, that location continued independently as Fifteen Thirty Five. The Tysons Corner store closed early that year, followed by Connecticut Avenue and Springfield Mall in May and Silver Spring in June. I. Lee Potter remained chairman until the company's closing.
Product features
- Unstructured 6-panel body for a relaxed, low-profile fit
- Permacurv® precurved visor with 4-row stitching and color-matched underbill
- Self-fabric hideaway strap with antique brass buckle and grommet for adjustable fit
- 100% cotton construction (Green Camo variant 65% polyester / 35% cotton)
- Sewn-in label and brand sticker on visor; adult sizing (not for ages 0–3)
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.