Kroch's and Brentano's Metal Sign
7" x 5" (Horizontal) / 0.12''
$69.99
Sale price
$69.99
Regular price
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Celebrate a landmark in Chicago's literary and retail history with this Kroch's and Brentano's metal sign. The company formed in 1954, joining Adolph Kroch's bookselling business with the Chicago branch of Brentano's, whose local story reached back to 1884. Its flagship at 29 South Wabash Avenue became a destination for readers, and the regional chain grew to 22 stores before closing in 1995. This sign suits a reading room, office, or collection honoring the people and places that shaped Chicago's bookstore landscape.
Kroch's and Brentano's was formed in Chicago in 1954 by combining Adolph Kroch's bookstore with the Chicago branch of Brentano's. Kroch, an Austrian immigrant, opened a German-language bookstore on Monroe Street in 1907, later switching to English-language books during World War I. His business moved to 22 N. Michigan and, in 1927, to 206 N. Michigan Avenue, where it became Chicago's largest bookstore before closing there in 1953. Brentano's Chicago branch dated to 1884, when Arthur Brentano opened it at 101 State Street. After Brentano's filed for bankruptcy in 1933, Kroch and financier Stanton Griffis acquired the firm; Kroch received the Chicago branch and rights to the Brentano's name in Illinois, Michigan, Indiana, and Wisconsin. Kroch operated the two bookstores separately until the 1954 merger, which created a 40,000-square-foot flagship at 29 S. Wabash Avenue. At its peak, the chain had 22 stores in the Chicago metropolitan area. Carl Kroch sold it to its 700 employees in 1986; after financial difficulties, it was resold to Businesship International. The company filed for bankruptcy in June 1995 and was liquidated. Its remaining stores closed on July 31, 1995.
Kroch's and Brentano's Metal Sign
$69.99
Sale price
$69.99
Regular price
Celebrate a landmark in Chicago's literary and retail history with this Kroch's and Brentano's metal sign. The company formed in 1954, joining Adolph Kroch's bookselling business with the Chicago branch of Brentano's, whose local story reached back to 1884. Its flagship at 29 South Wabash Avenue became a destination for readers, and the regional chain grew to 22 stores before closing in 1995. This sign suits a reading room, office, or collection honoring the people and places that shaped Chicago's bookstore landscape.
Kroch's and Brentano's was formed in Chicago in 1954 by combining Adolph Kroch's bookstore with the Chicago branch of Brentano's. Kroch, an Austrian immigrant, opened a German-language bookstore on Monroe Street in 1907, later switching to English-language books during World War I. His business moved to 22 N. Michigan and, in 1927, to 206 N. Michigan Avenue, where it became Chicago's largest bookstore before closing there in 1953. Brentano's Chicago branch dated to 1884, when Arthur Brentano opened it at 101 State Street. After Brentano's filed for bankruptcy in 1933, Kroch and financier Stanton Griffis acquired the firm; Kroch received the Chicago branch and rights to the Brentano's name in Illinois, Michigan, Indiana, and Wisconsin. Kroch operated the two bookstores separately until the 1954 merger, which created a 40,000-square-foot flagship at 29 S. Wabash Avenue. At its peak, the chain had 22 stores in the Chicago metropolitan area. Carl Kroch sold it to its 700 employees in 1986; after financial difficulties, it was resold to Businesship International. The company filed for bankruptcy in June 1995 and was liquidated. Its remaining stores closed on July 31, 1995.
| 7" x 5" (Horizontal) | |
| Width, in | 7.00 |
| Height, in | 5.00 |
| Depth, in | 0.12 |
Product features
- 100% white aluminum composite — strong, rigid, and lightweight
- Matte full-color print on one side for crisp, non-reflective finish
- Eleven sizes available; horizontal, vertical, and square orientations
- Includes one mounting block, metal plate, and double-sided tape; customer assembly required
- Indoor use only — durable for interior displays
Care instructions
- Use non-abrasive, non-ammonium based products for cleaning. Dish soap with warm water is only recommended for spot cleaning.
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Generic brand, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Care instructions: Use non-abrasive, non-ammonium based products for cleaning. Dish soap with warm water is only recommended for spot cleaning.