L. S. Ayres & Company Golf Towel
Add a touch of Indianapolis retail heritage to a day on the course with this L. S. Ayres & Company golf towel. The firm began in 1872 as a dry-goods store and became a downtown landmark known for women’s fashions, its Tea Room, and celebrated holiday displays. Ayres later reached shoppers throughout Indiana, building memories across generations. This keepsake connects golf outings with local history and makes a thoughtful pick for former customers, department-store collectors, and Indiana enthusiasts.
Founded in Indianapolis in 1872 by Lyman S. Ayres, L. S. Ayres & Company began as a dry-goods store, first operating as N. R. Smith and Ayres. The Ayres name appeared in 1874, and the business moved to West Washington Street in 1875. Its eight-story flagship at One West Washington Street opened in 1905 and grew into a major downtown complex. Known especially for women’s fashions, its Tea Room, holiday displays, and value-focused basement store, Ayres later expanded into Indiana shopping centers. Acquisitions added Bressmer’s in Springfield, Illinois, and Kaufman-Straus and Wolf & Dessauer in Kentucky and Indiana. Its Ayr-Way discount chain began in 1961; the stores later became Target locations. Associated Dry Goods acquired Ayres in 1972. After The May Department Stores Company acquired that parent in 1986, Ayres locations were reduced and its Indianapolis flagship closed in 1992. The remaining operation joined May’s Famous-Barr division. Following Federated Department Stores’ acquisition of May in 2005, Ayres was dissolved on February 1, 2006, and folded into Macy’s Midwest. The L. S. Ayres name was retired on September 9, 2006, as most stores became Macy’s.
Light, quick-drying, and built to travel with you on the course. This compact golf towel slips onto your bag with a solid gold grommet and ring, so it’s always within reach between swings. The dense microfiber weave soaks up moisture and cleans clubfaces without scratching. Its subtle printed logo sits low on the cloth for an understated look that won’t distract from your setup. Carry it clipped to your bag, loop it on your cart, or toss it in your travel kit—this towel is quietly reliable when the round gets long or the weather changes.
Product features
- Microfiber blend (80% polyester, 20% polyamide) for strength and durability
- Highly absorbent weave that dries quickly
- Compact one-size design: 16" × 24" (40.64cm × 60.96cm)
- Gold grommet with ring for easy attachment to golf bags or clips
- Single-side print with a low-profile logo placement
Care instructions
- Machine wash separately: cold (max 30C or 90F), gentle cycle
| 16'' × 24'' | |
| Width, in | 16.00 |
| Length, in | 24.00 |
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Generic brand, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Care instructions: Machine wash separately: cold (max 30C or 90F), gentle cycle