Otasco (Oklahoma Tire and Supply Company) Cuffed Beanie
Celebrate the story of Otasco with a Cuffed Beanie inspired by a retailer that began in Okmulgee in 1918 and grew across a dozen states. The Sanditen brothers built Oklahoma Tire and Supply Company around practical goods and credit-based shopping, while later chapters included employee ownership and the closure of company-operated stores in 1989. This everyday accessory offers a wearable connection to Oklahoma business history and the communities that remember Otasco stores.
Otasco, short for Oklahoma Tire and Supply Company, was a Tulsa-based retail chain specializing in auto parts and appliances. Sam, Maurice, and Herman Sanditen, three Jewish Lithuanian immigrant brothers, established the business in 1918 and opened its first store in Okmulgee, Oklahoma. The company moved its headquarters to Tulsa in 1925 and built its business around offering products on credit. In 1960, the McCrory Corporation bought Otasco while retaining the Sanditen brothers. By 1968, the chain had 455 stores in 12 states. Employees bought the company from McCrory in 1984, making it one of the largest employee-owned companies in America. During the 1980s, struggling sales prompted a new logo and advertising campaign, but these drew little attention. Otasco filed for Chapter 11 bankruptcy in 1988; 171 stores closed across 11 states, with 1,600 jobs lost. On March 30, 1989, 43 stores reopened in an effort to keep profitable locations operating, but the attempt failed. All outlets were ordered to close permanently at the end of business on June 3, 1989. A source cited in the article says franchisees received 99-year licenses to use the Otasco name. As of 2014, two Oklahoma stores remained in Beaver and Marlow, and a locally owned Otasco Associate store continued in Many, Louisiana.
| One size | |
| Length (Uncuffed), in | 12.00 |
| Length (Cuffed), in | 9.00 |
| Width, in | 8.13 |
| Circumreference, in | 17.25 - 18.50 |
This cuffed beanie carries a lived-in street energy—soft, warm, and quietly bold. The low-profile embroidery sits on the cuff like a personal insignia: a small, slightly distressed logo with a touch of red that reads as both vintage and current. It slips on easily and stays put through commutes, late-night walks, and chilly market runs, adding a subtle graphic edge without shouting.
Wear it with a worn denim jacket, layered knit, or an oversized coat. It works for creatives who like to curate a look that’s casual but considered, for city cyclists who need dependable warmth, or for anyone who favors compact, tactile details. The hypoallergenic acrylic knit keeps things comfortable against the skin while the 12" cuff gives you styling flexibility—fold it high for warmth or roll it low for a slouchier silhouette. This is a small, everyday piece that quietly completes an outfit and ages into its own personality.
Product features
- 100% turbo acrylic knit — warm, durable, and easy-care.
- 12" cuffed design — versatile fit and styling options.
- One size fits most — stretchy, comfortable, and unrestrictive.
- Embroidered decoration — subtle, long-lasting graphic detail.
- Hypoallergenic and compliant — safer for sensitive skin and meets safety standards.
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.