Aloha Airlines (new logo)

Ghost Corp Apparel — resurrecting iconic corporate ghosts.

Aloha Airlines began in Honolulu in 1946 as Trans-Pacific Airlines, a small charter operation started by Ruddy F. Tongg. It grew into a scheduled interisland carrier, taking on Hawaiian aviation’s famously short hops with DC-3s, then F-27s, Viscounts, and eventually an all-jet fleet.

The company’s name evolved from Trans-Pacific Airlines through TPA–The Aloha Airline before becoming Aloha Airlines in 1958. Its Honolulu home base and bright island-minded service made it a fixture of everyday travel between Oʻahu and the neighbor islands—less a grand transcontinental machine than Hawaii’s airborne local bus, only with better views and more jet fuel.

Aloha later added mainland routes and acquired Princeville Airways in 1987, renaming that affiliate Aloha IslandAir. Financial trouble brought a Chapter 11 filing in 2004, a 2006 emergence, and another filing on March 20, 2008. Aloha ended passenger operations on March 31, 2008; its cargo division was liquidated that May. The “new logo” label identifies the later Aloha Airlines mark, not a separate airline.

Our Aloha Airlines (new logo) collection celebrates Honolulu’s vanished interisland original: a corporate ghost with a flower on the tail, a beach-town attitude, and a timetable that once made island-hopping feel delightfully routine.