Zune

Ghost Corp Apparel — resurrecting iconic corporate ghosts.

Launched by Microsoft in 2006, Zune was the company’s ambitious answer to Apple’s iPod — a line of portable music players backed by its own software, online music store, and eventually the Zune Pass subscription service. It had sleek hardware, wireless music sharing, and a small but fiercely loyal fan base.

What it did not have was a time machine back to before Apple had already taken over the portable music world.

Microsoft continued developing Zune hardware through several generations, including the well-regarded Zune HD, but discontinued the players in 2011 and gradually retired the remaining Zune services over the following years.

Great hardware. Interesting ideas. Absolutely brutal timing.

Explore our Zune collection celebrating Microsoft’s beautifully overengineered attempt to make the iPod nervous.