Product Details & Size Guide
Remember the store name that once welcomed shoppers across the country. Avenue Stores began in 1983 and grew around The Avenue, alongside associated labels Loralette and Cloudwalkers. This cuffed beanie connects an everyday accessory with a notable chapter in women’s specialty retail, from the company’s public offering in 1992 to the closure of its physical stores in 2019 and the continuation of its online business. A thoughtful pick for collectors who follow American retail and fashion history.
Avenue Stores LLC was a United States specialty retailer offering plus-size clothing, shoes, and accessories for women. Its stores operated under The Avenue name, and the business also included the Loralette and Cloudwalkers brands. The company began in 1983, when Limited Brands combined Lerner Woman and Sizes Unlimited under United Retail Group, based in New Rochelle, New Jersey. United Retail Group held an initial public offering in 1992. Avenue was acquired in 2007 by Redcats USA, whose parent company was French fashion group Kerig. After United Retail Group filed for Chapter 11 bankruptcy in 2012, Philadelphia-based Versa Capital Management acquired the business. Mark Walsh became CEO in May 2018, succeeding Liz Williams. Avenue filed for Chapter 11 bankruptcy again on August 9, 2019, and planned to sell its e-commerce business while closing its physical stores. By 2019, it had operated 222 stores in 33 states; the stores closed that year, while online retail continued. In October 2019, City Chic Collective acquired the e-commerce assets. FullBeauty Brands acquired Avenue from City Chic in June 2024.
| One size | |
| Length (Uncuffed), in | 12.00 |
| Length (Cuffed), in | 9.00 |
| Width, in | 8.13 |
| Circumreference, in | 17.25 - 18.50 |
This cuffed beanie carries a lived-in street energy—soft, warm, and quietly bold. The low-profile embroidery sits on the cuff like a personal insignia: a small, slightly distressed logo with a touch of red that reads as both vintage and current. It slips on easily and stays put through commutes, late-night walks, and chilly market runs, adding a subtle graphic edge without shouting.
Wear it with a worn denim jacket, layered knit, or an oversized coat. It works for creatives who like to curate a look that’s casual but considered, for city cyclists who need dependable warmth, or for anyone who favors compact, tactile details. The hypoallergenic acrylic knit keeps things comfortable against the skin while the 12" cuff gives you styling flexibility—fold it high for warmth or roll it low for a slouchier silhouette. This is a small, everyday piece that quietly completes an outfit and ages into its own personality.
Product features
- 100% turbo acrylic knit — warm, durable, and easy-care.
- 12" cuffed design — versatile fit and styling options.
- One size fits most — stretchy, comfortable, and unrestrictive.
- Embroidered decoration — subtle, long-lasting graphic detail.
- Hypoallergenic and compliant — safer for sensitive skin and meets safety standards.
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Yupoong 1501KC, two year warranty in the EU and Northern Ireland
Warnings, Hazard: For adults
Care instructions: Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.