Product Details & Size Guide
Avenue Stores is a memorable name in the history of American women’s specialty retail. Founded in 1983, the company built a recognizable presence through The Avenue and related labels including Loralette and Cloudwalkers. This embroidered dad cap hat brings that history into an everyday accessory, recalling the brand’s national store era and its move to online retail after physical locations closed in 2019. A considered choice for Avenue fans and collectors of changing store brands.
Avenue Stores LLC was a United States specialty retailer offering plus-size clothing, shoes, and accessories for women. Its stores operated under The Avenue name, and the business also included the Loralette and Cloudwalkers brands. The company began in 1983, when Limited Brands combined Lerner Woman and Sizes Unlimited under United Retail Group, based in New Rochelle, New Jersey. United Retail Group held an initial public offering in 1992. Avenue was acquired in 2007 by Redcats USA, whose parent company was French fashion group Kerig. After United Retail Group filed for Chapter 11 bankruptcy in 2012, Philadelphia-based Versa Capital Management acquired the business. Mark Walsh became CEO in May 2018, succeeding Liz Williams. Avenue filed for Chapter 11 bankruptcy again on August 9, 2019, and planned to sell its e-commerce business while closing its physical stores. By 2019, it had operated 222 stores in 33 states; the stores closed that year, while online retail continued. In October 2019, City Chic Collective acquired the e-commerce assets. FullBeauty Brands acquired Avenue from City Chic in June 2024.
Product features
- Unstructured 6-panel body for a relaxed, low-profile fit
- Permacurv® precurved visor with 4-row stitching and color-matched underbill
- Self-fabric hideaway strap with antique brass buckle and grommet for adjustable fit
- 100% cotton construction (Green Camo variant 65% polyester / 35% cotton)
- Sewn-in label and brand sticker on visor; adult sizing (not for ages 0–3)
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Yupoong 6245CM, two year warranty in the EU and Northern Ireland
Warnings, Hazard: For adults. For adults. Not for use by ages 0-3
Care instructions: Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.