Product Details & Size Guide
The Avenue name recalls a once-national store presence and the changing story of American specialty retail. Avenue Stores began in 1983 and grew from a combination of established women’s clothing businesses into a retailer with 222 stores in 33 states by 2019. Following its physical store closures, online retail continued, and the company’s e-commerce business changed hands. This youth hoodie celebrates that recognizable brand history for young collectors and families who want to pass along memories of a familiar store.
Avenue Stores LLC was a United States specialty retailer offering plus-size clothing, shoes, and accessories for women. Its stores operated under The Avenue name, and the business also included the Loralette and Cloudwalkers brands. The company began in 1983, when Limited Brands combined Lerner Woman and Sizes Unlimited under United Retail Group, based in New Rochelle, New Jersey. United Retail Group held an initial public offering in 1992. Avenue was acquired in 2007 by Redcats USA, whose parent company was French fashion group Kerig. After United Retail Group filed for Chapter 11 bankruptcy in 2012, Philadelphia-based Versa Capital Management acquired the business. Mark Walsh became CEO in May 2018, succeeding Liz Williams. Avenue filed for Chapter 11 bankruptcy again on August 9, 2019, and planned to sell its e-commerce business while closing its physical stores. By 2019, it had operated 222 stores in 33 states; the stores closed that year, while online retail continued. In October 2019, City Chic Collective acquired the e-commerce assets. FullBeauty Brands acquired Avenue from City Chic in June 2024.
| S | M | L | XL | |
| Width, in | 16.93 | 18.11 | 18.90 | 20.08 |
| Length, in | 21.26 | 22.44 | 24.02 | 25.59 |
| Sleeve length (from center back), in | 26.50 | 27.76 | 30.24 | 32.99 |
| Size tolerance, in | 1.00 | 1.00 | 1.00 | 1.00 |
Product features
- 50/50 cotton-poly midweight fleece (8 oz/yd²) — durable, smooth fabric for lasting prints
- Twill necktape and sewn-in label for added comfort and stability
- Kangaroo pouch pocket for warmth and convenient storage
- Embroidery available on left or center chest; DTF wrist prints with DTG body printing
- Meets children’s safety and compliance standards; runs true to size
Care instructions
- Machine wash: warm (max 40C or 105F)
- Bleach as needed
- Tumble dry: medium heat
- Do not dry clean
- Do not iron
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Gildan 18500B, two year warranty in the EU and Northern Ireland
Warnings, Hazard: For children
Care instructions: Machine wash: warm (max 40C or 105F), Bleach as needed, Tumble dry: medium heat, Do not iron, Do not dry clean