Product Details & Size Guide
Mark the rise of AwesomenessTV with a cuffed beanie inspired by a brand that helped bring youth programming into the online video era. Founded in 2012 as a channel for tween and teen web series, AwesomenessTV grew into a wider creative studio and passed through an eventful history of media ownership. This wearable keeps that story close for longtime viewers, digital culture fans, and anyone drawn to the shift from traditional youth television to creator-led entertainment. A personal choice for everyday wear or a media-history collection.
AwesomenessTV began in July 2012 as a YouTube channel founded by Brian Robbins and Joe Davola, producing web series for tweens and teenagers. It expanded into a multi-channel network and broadened its work to talent, branded content, music, publishing, and consumer products. DreamWorks Animation agreed to acquire the company in May 2013, completing the purchase that year. AwesomenessTV acquired talent management and digital network Big Frame in 2014, while Hearst Corporation took a 25% stake. In 2016, Verizon acquired a minority stake and funded programming for its go90 service. After go90 shut down, Viacom acquired AwesomenessTV in July 2018. The studio subsequently shortened its name to Awesomeness and operated under Viacom Digital Studios, producing film and television for streaming services and youth audiences. Following the 2019 Viacom-CBS merger, it worked alongside Nickelodeon on live-action production. In October 2025, Awesomeness and its production operations were merged into Paramount Television Studios, following the formation of Paramount Skydance.
| One size | |
| Length (Uncuffed), in | 12.00 |
| Length (Cuffed), in | 9.00 |
| Width, in | 8.13 |
| Circumreference, in | 17.25 - 18.50 |
This cuffed beanie carries a lived-in street energy—soft, warm, and quietly bold. The low-profile embroidery sits on the cuff like a personal insignia: a small, slightly distressed logo with a touch of red that reads as both vintage and current. It slips on easily and stays put through commutes, late-night walks, and chilly market runs, adding a subtle graphic edge without shouting.
Wear it with a worn denim jacket, layered knit, or an oversized coat. It works for creatives who like to curate a look that’s casual but considered, for city cyclists who need dependable warmth, or for anyone who favors compact, tactile details. The hypoallergenic acrylic knit keeps things comfortable against the skin while the 12" cuff gives you styling flexibility—fold it high for warmth or roll it low for a slouchier silhouette. This is a small, everyday piece that quietly completes an outfit and ages into its own personality.
Product features
- 100% turbo acrylic knit — warm, durable, and easy-care.
- 12" cuffed design — versatile fit and styling options.
- One size fits most — stretchy, comfortable, and unrestrictive.
- Embroidered decoration — subtle, long-lasting graphic detail.
- Hypoallergenic and compliant — safer for sensitive skin and meets safety standards.
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Yupoong 1501KC, two year warranty in the EU and Northern Ireland
Warnings, Hazard: For adults
Care instructions: Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.