Product Details & Size Guide
Remember a distinctive chapter in shopping history with this Ayr-Way Stores ceramic ornament. L. S. Ayres developed the discount-store format in 1961, and the first store opened in Indianapolis on October 13 at Thirty-eighth Street and Pendleton Pike. Ayr-Way grew to 40 locations before Dayton-Hudson acquired the chain in 1980. A year later, the stores reopened as Target locations, giving the short-lived name a lasting place in retail history. A meaningful seasonal keepsake for Indianapolis enthusiasts and collectors of former store brands.
Ayr-Way was the discount-store subsidiary of L. S. Ayres and Company, an Indianapolis department-store business founded in 1872. Ayres developed the format in 1961 and opened the first Ayr-Way store on October 13 of that year at Thirty-eighth Street and Pendleton Pike in Indianapolis. It was among the first discount-store divisions launched by a traditional full-line department store, preceding the first Kmart and Target stores. Ayres later operated Ayr-Way locations in other cities and briefly added food stores, but sold its food business in 1970 and focused on general merchandise. Associated Dry Goods acquired Ayres in 1972. In 1976, following federal antitrust concerns, Associated Dry Goods sold Ayr-Way to Stephens Inc.; the transaction closed in early 1977. Dayton-Hudson Corporation acquired the chain in 1980, when it comprised 40 stores and a distribution center. The stores were remodeled and reopened as Target stores in 1981. Ayr-Way thus links an Indianapolis department-store enterprise to the early history of discount retailing and to a later national retail brand.
| Heart | Round | |
| Diameter, in | 3.21 | 2.80 |
Product features
- 100% white ceramic construction — strong and durable
- Double-sided print with matte finish option
- Golden hanging string included
- UV-decorated for lasting color
- Available in white or gold gift packaging (single ornament per pack)
Care instructions
- Use a microfiber cloth to gently remove any dust or dirt build-up. Avoid harsh chemicals or cleaners. Instead, dampen a cotton wool swab in warm water (just a few drops per liter of water) and gently roll the swab over the ornament and refrain from scrubbing
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Generic brand, two year warranty in the EU and Northern Ireland
Care instructions: Use a microfiber cloth to gently remove any dust or dirt build-up. Avoid harsh chemicals or cleaners. Instead, dampen a cotton wool swab in warm water (just a few drops per liter of water) and gently roll the swab over the ornament and refrain from scrubbing