Skip to product information
Best Products Company Double-Sided Keychain Charm
$4.99
Product Details & Size Guide
GhostCorp Apparel - resurrecting iconic corporate ghosts.
Best Products Company made the showroom part of the shopping experience, letting customers examine display models before ordering merchandise through store staff. Founded by Sydney and Frances Lewis in Richmond in 1957, Best became equally memorable for its unusual retail architecture and catalog-era reach. This double-sided keychain charm offers a small keepsake inspired by that history, making it a fitting pick for former shoppers, Richmond enthusiasts, and collectors of American retail stories.
Best Products Company, also known as Best, was an American catalog showroom retailer founded by Sydney and Frances Lewis in 1957. The first catalog was mailed that year, and the first showroom opened at 4909 West Marshall Street in Richmond, Virginia, across from Willow Lawn Shopping Center. The company grew from the Lewises' experience in encyclopedia sales and became known for displaying merchandise for customers to examine before ordering boxed goods from store staff. In the 1970s, Best commissioned SITE to design nine unconventional retail buildings, including Richmond's Peeling Wall and Forest showrooms and a distinctive Houston facade. Its Parham Road headquarters, completed in 1981, received an American Institute of Architects award. In 1982, Best acquired Basco and Modern Merchandising, whose showroom names included LaBelle's, Dolgin's, Jafco, Miller Sales, Rogers and Great Western; it also acquired Ashby's and opened jewelry stores. Best filed for Chapter 11 protection in 1991 and again in 1996. It operated 169 Best stores and 11 jewelry stores in 23 states at the second filing. The final stores closed in February 1997, and the company vacated its Richmond headquarters in January 1998.
Best Products Company made the showroom part of the shopping experience, letting customers examine display models before ordering merchandise through store staff. Founded by Sydney and Frances Lewis in Richmond in 1957, Best became equally memorable for its unusual retail architecture and catalog-era reach. This double-sided keychain charm offers a small keepsake inspired by that history, making it a fitting pick for former shoppers, Richmond enthusiasts, and collectors of American retail stories.
Best Products Company, also known as Best, was an American catalog showroom retailer founded by Sydney and Frances Lewis in 1957. The first catalog was mailed that year, and the first showroom opened at 4909 West Marshall Street in Richmond, Virginia, across from Willow Lawn Shopping Center. The company grew from the Lewises' experience in encyclopedia sales and became known for displaying merchandise for customers to examine before ordering boxed goods from store staff. In the 1970s, Best commissioned SITE to design nine unconventional retail buildings, including Richmond's Peeling Wall and Forest showrooms and a distinctive Houston facade. Its Parham Road headquarters, completed in 1981, received an American Institute of Architects award. In 1982, Best acquired Basco and Modern Merchandising, whose showroom names included LaBelle's, Dolgin's, Jafco, Miller Sales, Rogers and Great Western; it also acquired Ashby's and opened jewelry stores. Best filed for Chapter 11 protection in 1991 and again in 1996. It operated 169 Best stores and 11 jewelry stores in 23 states at the second filing. The final stores closed in February 1997, and the company vacated its Richmond headquarters in January 1998.
Product features
- Acrylic construction with white base and double-sided print
- Compact size ~3.15" x 1.57" (8 x 4 cm); measurements may vary up to 1"
- Includes metal ring and short chain for secure attachment
- Durable, lightweight—made for everyday carry
- Manufactured product sourced from China; intended for adult use
Care instructions
- Clean with a soft, damp cloth. Avoid any chemicals.
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Generic brand, two year warranty in the EU and Northern Ireland
Warnings, Hazard: For adults
Care instructions: Clean with a soft, damp cloth. Avoid any chemicals.