Darlie Double-Sided Keychain Charm
3.15" x 1.57"
$4.99
Product Details & Size Guide
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A small keepsake can hold a remarkable brand story. Darlie began in Shanghai in the 1930s and grew into an oral care brand focused on Asian markets. Its English name changed in 1989, when the packaging image was also altered, while a later Chinese-name transition was announced in 2021. This double-sided keychain charm suits collectors interested in how brand identities evolve and in dated packaging variations. It also makes a thoughtful keepsake for fans of consumer history and the company’s long connection to markets across Asia.
Darlie is an oral care brand owned and manufactured by Hawley & Hazel, a company headquartered in Taiwan. The brand began as Darkie in Shanghai in the 1930s and has focused on Asian markets. Colgate-Palmolive acquired a 50 percent equity stake in Hawley & Hazel in 1985. Following that investment, the brand continued to be sold in several Asian countries, while Colgate-Palmolive stated it would not be sold outside Asia. In 1989, the English brand name changed from Darkie to Darlie, and the packaging image was altered. The Chinese name remained unchanged at that time. On June 19, 2020, Colgate-Palmolive announced a review of the brand, including its name. On December 14, 2021, Hawley & Hazel announced that the Chinese name would change from 黑人牙膏 to 好來 beginning in March 2022, aligning it with the subsidiary company name. The brand's original flavor was mint. The source also reports historical market-share figures for Taiwan, Singapore, Malaysia, Hong Kong, and Thailand, and describes Darlie as a bestselling toothpaste brand in its target markets in late 2018.
A small keepsake can hold a remarkable brand story. Darlie began in Shanghai in the 1930s and grew into an oral care brand focused on Asian markets. Its English name changed in 1989, when the packaging image was also altered, while a later Chinese-name transition was announced in 2021. This double-sided keychain charm suits collectors interested in how brand identities evolve and in dated packaging variations. It also makes a thoughtful keepsake for fans of consumer history and the company’s long connection to markets across Asia.
Darlie is an oral care brand owned and manufactured by Hawley & Hazel, a company headquartered in Taiwan. The brand began as Darkie in Shanghai in the 1930s and has focused on Asian markets. Colgate-Palmolive acquired a 50 percent equity stake in Hawley & Hazel in 1985. Following that investment, the brand continued to be sold in several Asian countries, while Colgate-Palmolive stated it would not be sold outside Asia. In 1989, the English brand name changed from Darkie to Darlie, and the packaging image was altered. The Chinese name remained unchanged at that time. On June 19, 2020, Colgate-Palmolive announced a review of the brand, including its name. On December 14, 2021, Hawley & Hazel announced that the Chinese name would change from 黑人牙膏 to 好來 beginning in March 2022, aligning it with the subsidiary company name. The brand's original flavor was mint. The source also reports historical market-share figures for Taiwan, Singapore, Malaysia, Hong Kong, and Thailand, and describes Darlie as a bestselling toothpaste brand in its target markets in late 2018.
Product features
- Acrylic construction with white base and double-sided print
- Compact size ~3.15" x 1.57" (8 x 4 cm); measurements may vary up to 1"
- Includes metal ring and short chain for secure attachment
- Durable, lightweight—made for everyday carry
- Manufactured product sourced from China; intended for adult use
Care instructions
- Clean with a soft, damp cloth. Avoid any chemicals.
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Generic brand, two year warranty in the EU and Northern Ireland
Warnings, Hazard: For adults
Care instructions: Clean with a soft, damp cloth. Avoid any chemicals.