Es de Velasco Infant Bodysuit

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GhostCorp Apparel - resurrecting iconic corporate ghosts.

Introduce a new generation to a memorable name in Puerto Rico’s commercial history with this Es de Velasco Infant Bodysuit. Domingo Velasco Alonso’s business journey led to Velasco Alonso, founded in Arecibo in 1939, and a family-run chain that later reached San Juan and communities across the island. In 1972, its stores were incorporated under the name es de Velasco, Inc. A meaningful keepsake for families with ties to the stores, this piece connects younger generations with a story of local enterprise and changing retail life that concluded in 1995.

Es de Velasco, commonly known as Velasco, grew from Domingo Velasco Alonso’s early commercial ventures in Puerto Rico. After arriving in 1905, he worked in Ponce and then Arecibo, where he partnered with Antonio Aguirre to establish El Cacique in 1917. In 1939, Velasco founded Velasco Alonso in Arecibo; it was described as the island’s largest department store outside San Juan. The business expanded to San Juan in 1952, followed by stores in Manatí and Río Piedras, and later locations across the island. In 1963, the company reported ten stores and about 200 employees. A Plaza Las Américas store opened in 1968, and in 1972 the stores were incorporated under the name es de Velasco, Inc., led by Velasco’s children and grandchildren. The chain also operated B&B (Bonito y Barato) and Almacenes Tan Tan through Velasco Alonso, Inc. After decades competing with González Padín, Velasco was acquired by that company in December 1991. González Padín announced liquidation of its stores in 1995, and the Velasco chain closed by December of that year.