Es de Velasco Square Porcelain Fridge Magnet
gray / 2" x 2" / Square
$19.99
Product Details & Size Guide
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Keep a small reminder of Puerto Rico’s commercial past close at hand. Es de Velasco grew from its Arecibo beginnings into a department-store chain recognized in San Juan and communities across the island. The company’s path from Velasco Alonso to the family-led es de Velasco, Inc. reflects a changing retail landscape and memories shared across generations. This square porcelain fridge magnet makes a thoughtful keepsake for collectors and anyone who remembers the stores as part of island life.
Es de Velasco, commonly known as Velasco, grew from Domingo Velasco Alonso’s early commercial ventures in Puerto Rico. After arriving in 1905, he worked in Ponce and then Arecibo, where he partnered with Antonio Aguirre to establish El Cacique in 1917. In 1939, Velasco founded Velasco Alonso in Arecibo; it was described as the island’s largest department store outside San Juan. The business expanded to San Juan in 1952, followed by stores in Manatí and Río Piedras, and later locations across the island. In 1963, the company reported ten stores and about 200 employees. A Plaza Las Américas store opened in 1968, and in 1972 the stores were incorporated under the name es de Velasco, Inc., led by Velasco’s children and grandchildren. The chain also operated B&B (Bonito y Barato) and Almacenes Tan Tan through Velasco Alonso, Inc. After decades competing with González Padín, Velasco was acquired by that company in December 1991. González Padín announced liquidation of its stores in 1995, and the Velasco chain closed by December of that year.
Keep a small reminder of Puerto Rico’s commercial past close at hand. Es de Velasco grew from its Arecibo beginnings into a department-store chain recognized in San Juan and communities across the island. The company’s path from Velasco Alonso to the family-led es de Velasco, Inc. reflects a changing retail landscape and memories shared across generations. This square porcelain fridge magnet makes a thoughtful keepsake for collectors and anyone who remembers the stores as part of island life.
Es de Velasco, commonly known as Velasco, grew from Domingo Velasco Alonso’s early commercial ventures in Puerto Rico. After arriving in 1905, he worked in Ponce and then Arecibo, where he partnered with Antonio Aguirre to establish El Cacique in 1917. In 1939, Velasco founded Velasco Alonso in Arecibo; it was described as the island’s largest department store outside San Juan. The business expanded to San Juan in 1952, followed by stores in Manatí and Río Piedras, and later locations across the island. In 1963, the company reported ten stores and about 200 employees. A Plaza Las Américas store opened in 1968, and in 1972 the stores were incorporated under the name es de Velasco, Inc., led by Velasco’s children and grandchildren. The chain also operated B&B (Bonito y Barato) and Almacenes Tan Tan through Velasco Alonso, Inc. After decades competing with González Padín, Velasco was acquired by that company in December 1991. González Padín announced liquidation of its stores in 1995, and the Velasco chain closed by December of that year.
| 2" x 2" | |
| Width, in | 2.00 |
| Height, in | 2.00 |
| Depth, in | 0.25 |
Product features
- 2" square porcelain tile with glossy finish
- Superior coating for bright, true-to-design color reproduction
- Vibrant, crisp printing using modern techniques
- Strong magnet mounted on the backside for secure hold
- Durable glossy surface that highlights fine details and contrasts
Care instructions
- Gently wipe the dirt or dust off with a clean, dry microfiber cloth
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Generic brand, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Care instructions: Gently wipe the dirt or dust off with a clean, dry microfiber cloth