Product Details & Size Guide
Carry a reminder of Puerto Rico’s changing retail landscape with this Es de Velasco design. Founded in Arecibo in 1939, Velasco Alonso expanded from its island roots to San Juan, Manatí, Río Piedras, and other communities. Its stores became part of everyday life before the chain closed in 1995. For collectors and former shoppers, this keepsake honors a familiar name and the memories attached to its department stores.
Es de Velasco, commonly known as Velasco, grew from Domingo Velasco Alonso’s early commercial ventures in Puerto Rico. After arriving in 1905, he worked in Ponce and then Arecibo, where he partnered with Antonio Aguirre to establish El Cacique in 1917. In 1939, Velasco founded Velasco Alonso in Arecibo; it was described as the island’s largest department store outside San Juan. The business expanded to San Juan in 1952, followed by stores in Manatí and Río Piedras, and later locations across the island. In 1963, the company reported ten stores and about 200 employees. A Plaza Las Américas store opened in 1968, and in 1972 the stores were incorporated under the name es de Velasco, Inc., led by Velasco’s children and grandchildren. The chain also operated B&B (Bonito y Barato) and Almacenes Tan Tan through Velasco Alonso, Inc. After decades competing with González Padín, Velasco was acquired by that company in December 1991. González Padín announced liquidation of its stores in 1995, and the Velasco chain closed by December of that year.
Product features
- Durable Lexan/polycarbonate shell with glossy full-color finish
- Flexible TPU interior liner for shock absorption and impact dispersion
- Lay-flat bezel that protects the screen from small scratches
- UV-protected surface resists outdoor weathering and color fading
- Supports wireless charging; two-piece design for secure fit
Care instructions
- Clean with damp cotton or microfiber cloth. Add a drop of dish soap to the cloth if needed.
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Generic brand, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Warnings, Hazard: For adults
Care instructions: Clean with damp cotton or microfiber cloth. Add a drop of dish soap to the cloth if needed.