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Mark a memorable name in American retail history with a Federated Group ceramic ornament. Founded in Los Angeles in 1970, the electronics chain became known for its large-format stores, expansion across California, Texas, and Arizona, and television ads featuring Fred R. Rated. Federated Group reached 67 stores by 1987, then entered a period of sale, liquidation, and changing store identities. This keepsake honors the brand’s distinct place in the story of shopping and advertising, making it meaningful for collectors and former customers.
Federated Group was an American consumer electronics retailer founded by Wilfred Schwartz in 1970. Schwartz began the business after buying a 25,000-square-foot warehouse in Los Angeles and converting part of it into a store. In 1976, the company closed two locations and built a 20,000-square-foot store in Westminster, California, described as a superstore because of its size. The chain later added stores and expanded rapidly after becoming publicly traded in 1984, including a major move into Texas. By December 1984 it operated 25 stores; by 1985, 40 stores across California, Texas, and Arizona. Its headquarters were in City of Commerce, California, and later Sunnyvale. Known for humorous television advertising featuring Shadoe Stevens as Fred R. Rated, Federated Group reached 67 stores by 1987, when it was the fourth-largest U.S. consumer electronics discounter. It was sold in 1987 for US$67.3 million. In 1989, 26 stores in Los Angeles and San Diego were sold to Silo; the remaining stores held liquidation sales and closed in 1990. The former Federated locations reopened under the Silo name that year. Silo later closed some of those stores in 1994 and shut all its locations after filing for bankruptcy in 1995.
Federated Group Ceramic Ornament
$15.99
Sale price
$15.99
Regular price
Mark a memorable name in American retail history with a Federated Group ceramic ornament. Founded in Los Angeles in 1970, the electronics chain became known for its large-format stores, expansion across California, Texas, and Arizona, and television ads featuring Fred R. Rated. Federated Group reached 67 stores by 1987, then entered a period of sale, liquidation, and changing store identities. This keepsake honors the brand’s distinct place in the story of shopping and advertising, making it meaningful for collectors and former customers.
Federated Group was an American consumer electronics retailer founded by Wilfred Schwartz in 1970. Schwartz began the business after buying a 25,000-square-foot warehouse in Los Angeles and converting part of it into a store. In 1976, the company closed two locations and built a 20,000-square-foot store in Westminster, California, described as a superstore because of its size. The chain later added stores and expanded rapidly after becoming publicly traded in 1984, including a major move into Texas. By December 1984 it operated 25 stores; by 1985, 40 stores across California, Texas, and Arizona. Its headquarters were in City of Commerce, California, and later Sunnyvale. Known for humorous television advertising featuring Shadoe Stevens as Fred R. Rated, Federated Group reached 67 stores by 1987, when it was the fourth-largest U.S. consumer electronics discounter. It was sold in 1987 for US$67.3 million. In 1989, 26 stores in Los Angeles and San Diego were sold to Silo; the remaining stores held liquidation sales and closed in 1990. The former Federated locations reopened under the Silo name that year. Silo later closed some of those stores in 1994 and shut all its locations after filing for bankruptcy in 1995.
| Heart | Round | |
| Diameter, in | 3.21 | 2.80 |
Product features
- 100% white ceramic construction — strong and durable
- Double-sided print with matte finish option
- Golden hanging string included
- UV-decorated for lasting color
- Available in white or gold gift packaging (single ornament per pack)
Care instructions
- Use a microfiber cloth to gently remove any dust or dirt build-up. Avoid harsh chemicals or cleaners. Instead, dampen a cotton wool swab in warm water (just a few drops per liter of water) and gently roll the swab over the ornament and refrain from scrubbing