Product Details & Size Guide
Bring a little Chattanooga history along for a day on the course. Loveman's began in 1875 as a dry goods firm and became the city's first department store, with its flagship rooted at Eighth and Market Streets. Despite a fire that destroyed the building in 1891, the business continued and later reached communities across East Tennessee and North Georgia. This golf towel celebrates a regional retail name with a story of endurance, expansion, and lasting local memories.
Loveman's was a Chattanooga, Tennessee-based department-store chain serving East Tennessee and North Georgia. In 1875, brothers David Bernard Loveman and Herman Herschel Loveman arrived in Chattanooga from Atlanta and established D. B. Loveman and Bro., a dry goods business. Ismar Noa joined in 1877, when the firm became D. B. Loveman & Company. The partners purchased property at the southeast corner of Eighth and Market Streets in 1884, and construction began there in 1885 on what became Chattanooga's first department store. A fire destroyed the building on December 26, 1891; despite bankruptcy and severe disruption, the business continued and later recovered, employing 300 people by 1917. The chain expanded beyond its downtown flagship to Oak Ridge and Chattanooga-area locations, including East Ridge. It opened at Eastgate Mall in 1965, occupied a former JCPenney location at Highland Plaza in the early 1970s, anchored Walnut Square Mall in Dalton in 1980, and made its final expansion at Hamilton Place Mall in 1987. Burdened by considerable debt, the chain was bought by Proffitt's in 1988; Proffitt's was acquired by Belk in 2005. From 2001, the downtown flagship was converted to mixed use, with condominiums on upper floors. The building continued as mixed-use space in 2025.
Light, quick-drying, and built to travel with you on the course. This compact golf towel slips onto your bag with a solid gold grommet and ring, so it’s always within reach between swings. The dense microfiber weave soaks up moisture and cleans clubfaces without scratching. Its subtle printed logo sits low on the cloth for an understated look that won’t distract from your setup. Carry it clipped to your bag, loop it on your cart, or toss it in your travel kit—this towel is quietly reliable when the round gets long or the weather changes.
Product features
- Microfiber blend (80% polyester, 20% polyamide) for strength and durability
- Highly absorbent weave that dries quickly
- Compact one-size design: 16" × 24" (40.64cm × 60.96cm)
- Gold grommet with ring for easy attachment to golf bags or clips
- Single-side print with a low-profile logo placement
Care instructions
- Machine wash separately: cold (max 30C or 90F), gentle cycle
| 16'' × 24'' | |
| Width, in | 16.00 |
| Length, in | 24.00 |
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Generic brand, two year warranty in the EU and Northern Ireland
Care instructions: Machine wash separately: cold (max 30C or 90F), gentle cycle