Neisner Brothers Cuffed Beanie
One size / Baby Pink
$24.99
Product Details & Size Guide
GhostCorp Apparel - resurrecting iconic corporate ghosts.
Remember the Neisner Brothers story with a cuffed beanie inspired by a distinctive chapter in American variety-store retail. Abraham and Joseph Neisner opened their first store in Rochester in 1911, then built a business that reached 103 stores in 63 cities by 1935. Decades later, the company developed Big N, a forward-looking store format across the Northeast. This piece is for collectors who enjoy exploring how family-run retailers grew, changed, and shaped familiar shopping experiences.
Brothers Abraham and Joseph Neisner opened their first variety store in Rochester, New York, in 1911. They incorporated Neisner Brothers in New York in 1916, when the business had five stores selling merchandise priced from five cents to one dollar. In 1929, the company acquired a large interest in British Home Stores, a similar United Kingdom chain, and sold that interest in the late 1930s. The company grew during the Depression: by 1935, Neisner's operated 103 stores in 63 cities across 16 states. Abraham died in 1933 while traveling aboard the SS Rex. Later leadership included Joseph's son Fred Neisner as chairman and Abraham's son Melvin Neisner as president. In the 1960s and 1970s, Neisner's developed Big N, a store format resembling today's big-box stores, primarily in New York and other northeastern states. The company petitioned for bankruptcy protection on December 1, 1977. Ames Department Stores acquired the chain in November 1978, and GC Murphy later occupied several former Big N sites with its Murphy's Mart format, including one in Mount Vernon, Ohio.
Remember the Neisner Brothers story with a cuffed beanie inspired by a distinctive chapter in American variety-store retail. Abraham and Joseph Neisner opened their first store in Rochester in 1911, then built a business that reached 103 stores in 63 cities by 1935. Decades later, the company developed Big N, a forward-looking store format across the Northeast. This piece is for collectors who enjoy exploring how family-run retailers grew, changed, and shaped familiar shopping experiences.
Brothers Abraham and Joseph Neisner opened their first variety store in Rochester, New York, in 1911. They incorporated Neisner Brothers in New York in 1916, when the business had five stores selling merchandise priced from five cents to one dollar. In 1929, the company acquired a large interest in British Home Stores, a similar United Kingdom chain, and sold that interest in the late 1930s. The company grew during the Depression: by 1935, Neisner's operated 103 stores in 63 cities across 16 states. Abraham died in 1933 while traveling aboard the SS Rex. Later leadership included Joseph's son Fred Neisner as chairman and Abraham's son Melvin Neisner as president. In the 1960s and 1970s, Neisner's developed Big N, a store format resembling today's big-box stores, primarily in New York and other northeastern states. The company petitioned for bankruptcy protection on December 1, 1977. Ames Department Stores acquired the chain in November 1978, and GC Murphy later occupied several former Big N sites with its Murphy's Mart format, including one in Mount Vernon, Ohio.
| One size | |
| Length (Uncuffed), in | 12.00 |
| Length (Cuffed), in | 9.00 |
| Width, in | 8.13 |
| Circumreference, in | 17.25 - 18.50 |
This cuffed beanie carries a lived-in street energy—soft, warm, and quietly bold. The low-profile embroidery sits on the cuff like a personal insignia: a small, slightly distressed logo with a touch of red that reads as both vintage and current. It slips on easily and stays put through commutes, late-night walks, and chilly market runs, adding a subtle graphic edge without shouting.
Wear it with a worn denim jacket, layered knit, or an oversized coat. It works for creatives who like to curate a look that’s casual but considered, for city cyclists who need dependable warmth, or for anyone who favors compact, tactile details. The hypoallergenic acrylic knit keeps things comfortable against the skin while the 12" cuff gives you styling flexibility—fold it high for warmth or roll it low for a slouchier silhouette. This is a small, everyday piece that quietly completes an outfit and ages into its own personality.
Product features
- 100% turbo acrylic knit — warm, durable, and easy-care.
- 12" cuffed design — versatile fit and styling options.
- One size fits most — stretchy, comfortable, and unrestrictive.
- Embroidered decoration — subtle, long-lasting graphic detail.
- Hypoallergenic and compliant — safer for sensitive skin and meets safety standards.
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Yupoong 1501KC, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Warnings, Hazard: Blank product sourced from Vietnam, Bangladesh or the Republic of Korea, For adults
Care instructions: Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.