Popular Dry Goods Golf Towel
16'' × 24''
$19.99
Product Details & Size Guide
GhostCorp Apparel - resurrecting iconic corporate ghosts.
Take a little El Paso retail history along for the day with a golf towel inspired by Popular Dry Goods. Founded in 1902 by Adolf Schwartz and relatives, the locally owned company became a department-store chain remembered as The Popular and La Popular. Its story spans a downtown store, a six-story department store and later locations across the city, before all stores closed in 1995. A distinctive choice for golfers who enjoy local history, former shoppers and collectors of regional businesses.
Popular Dry Goods Company, known as The Popular and La Popular, was a locally owned department-store chain in El Paso, Texas. Adolf Schwartz, a Hungarian immigrant who had opened Tres B and The Fair, founded the company in 1902 with his nephew Maurice Schwartz and other relatives. The Popular succeeded The Fair, which Schwartz closed that year. In 1907, the store moved from El Paso and Overland Streets to Mesa and San Antonio Streets. It had three floors by 1914, and in 1917 Schwartz transformed it from a general store into a modern department store in a six-story building at the same intersection. After Schwartz died in 1941, his nephew Maurice and, later, Maurice’s sons Herbert M. Schwartz and Albert J. Schwartz ran the company. Expansion began in 1962 with a Bassett Center location, followed by Northgate in 1966 and Sunland Park Mall in 1988. The Northgate site was later associated with the name Northpark Mall. At its closing in 1995, the chain had four El Paso locations: Downtown, Bassett Center, Northgate Center and Sunland Park Mall. All stores closed on November 6, 1995. Dillard’s purchased the credit accounts and Bassett Center store; Sears purchased the Sunland Park location, and the other two locations were dissolved.
Take a little El Paso retail history along for the day with a golf towel inspired by Popular Dry Goods. Founded in 1902 by Adolf Schwartz and relatives, the locally owned company became a department-store chain remembered as The Popular and La Popular. Its story spans a downtown store, a six-story department store and later locations across the city, before all stores closed in 1995. A distinctive choice for golfers who enjoy local history, former shoppers and collectors of regional businesses.
Popular Dry Goods Company, known as The Popular and La Popular, was a locally owned department-store chain in El Paso, Texas. Adolf Schwartz, a Hungarian immigrant who had opened Tres B and The Fair, founded the company in 1902 with his nephew Maurice Schwartz and other relatives. The Popular succeeded The Fair, which Schwartz closed that year. In 1907, the store moved from El Paso and Overland Streets to Mesa and San Antonio Streets. It had three floors by 1914, and in 1917 Schwartz transformed it from a general store into a modern department store in a six-story building at the same intersection. After Schwartz died in 1941, his nephew Maurice and, later, Maurice’s sons Herbert M. Schwartz and Albert J. Schwartz ran the company. Expansion began in 1962 with a Bassett Center location, followed by Northgate in 1966 and Sunland Park Mall in 1988. The Northgate site was later associated with the name Northpark Mall. At its closing in 1995, the chain had four El Paso locations: Downtown, Bassett Center, Northgate Center and Sunland Park Mall. All stores closed on November 6, 1995. Dillard’s purchased the credit accounts and Bassett Center store; Sears purchased the Sunland Park location, and the other two locations were dissolved.
Light, quick-drying, and built to travel with you on the course. This compact golf towel slips onto your bag with a solid gold grommet and ring, so it’s always within reach between swings. The dense microfiber weave soaks up moisture and cleans clubfaces without scratching. Its subtle printed logo sits low on the cloth for an understated look that won’t distract from your setup. Carry it clipped to your bag, loop it on your cart, or toss it in your travel kit—this towel is quietly reliable when the round gets long or the weather changes.
Product features
- Microfiber blend (80% polyester, 20% polyamide) for strength and durability
- Highly absorbent weave that dries quickly
- Compact one-size design: 16" × 24" (40.64cm × 60.96cm)
- Gold grommet with ring for easy attachment to golf bags or clips
- Single-side print with a low-profile logo placement
Care instructions
- Machine wash separately: cold (max 30C or 90F), gentle cycle
| 16'' × 24'' | |
| Width, in | 16.00 |
| Length, in | 24.00 |