Revco Discount Drug Stores Double-Sided Keychain Charm
3.15" x 1.57"
$4.99
Sale price
$4.99
Regular price
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Keep a small reminder of drugstore history close at hand with this Revco Discount Drug Stores Double-Sided Keychain Charm. Revco started in Detroit in 1956 as the Registered Vitamin Company and grew into a multistate chain remembered by generations of shoppers. Its history moved through expansion, bankruptcy, recovery, and a transition to CVS in 1997. This collectible-style keepsake connects personal shopping memories with a larger story of changing pharmacy culture, making it a fitting choice for retail history fans and former Revco customers.
Revco began in 1956 in Detroit, Michigan, as the Registered Vitamin Company, founded by Sidney Dworkin and Bernie Shulman. It grew into a major drugstore chain serving the Ohio Valley, Mid-Atlantic, and Southeastern United States, and was later based in Twinsburg, Ohio. By 1983 it operated more than 2,200 stores, but problems following its purchase of New Jersey closeout retailer Odd Lot Trading Co. and a costly move into non-drug merchandise weakened the business. A 1986 leveraged buyout, store closures, debt, and inventory shortages led to bankruptcy in 1988. Investor Sam Zell helped fund a recovery, and Revco emerged as an independent company in 1992 after closing underperforming locations, reducing costs, and introducing computerized point-of-sale systems and a redesigned store layout. The chain expanded again, buying more than 800 Hook's/SupeRx stores in 1994 and Birmingham-based Big B Drugs in 1996. After a proposed 1996 sale to Rite Aid was withdrawn amid antitrust concerns, CVS Pharmacy acquired Revco in February 1997 for $2.8 billion. The agreement required divestitures of stores in Virginia and the Binghamton, New York area.
Revco Discount Drug Stores Double-Sided Keychain Charm
$4.99
Sale price
$4.99
Regular price
Keep a small reminder of drugstore history close at hand with this Revco Discount Drug Stores Double-Sided Keychain Charm. Revco started in Detroit in 1956 as the Registered Vitamin Company and grew into a multistate chain remembered by generations of shoppers. Its history moved through expansion, bankruptcy, recovery, and a transition to CVS in 1997. This collectible-style keepsake connects personal shopping memories with a larger story of changing pharmacy culture, making it a fitting choice for retail history fans and former Revco customers.
Revco began in 1956 in Detroit, Michigan, as the Registered Vitamin Company, founded by Sidney Dworkin and Bernie Shulman. It grew into a major drugstore chain serving the Ohio Valley, Mid-Atlantic, and Southeastern United States, and was later based in Twinsburg, Ohio. By 1983 it operated more than 2,200 stores, but problems following its purchase of New Jersey closeout retailer Odd Lot Trading Co. and a costly move into non-drug merchandise weakened the business. A 1986 leveraged buyout, store closures, debt, and inventory shortages led to bankruptcy in 1988. Investor Sam Zell helped fund a recovery, and Revco emerged as an independent company in 1992 after closing underperforming locations, reducing costs, and introducing computerized point-of-sale systems and a redesigned store layout. The chain expanded again, buying more than 800 Hook's/SupeRx stores in 1994 and Birmingham-based Big B Drugs in 1996. After a proposed 1996 sale to Rite Aid was withdrawn amid antitrust concerns, CVS Pharmacy acquired Revco in February 1997 for $2.8 billion. The agreement required divestitures of stores in Virginia and the Binghamton, New York area.
Product features
- Acrylic construction with white base and double-sided print
- Compact size ~3.15" x 1.57" (8 x 4 cm); measurements may vary up to 1"
- Includes metal ring and short chain for secure attachment
- Durable, lightweight—made for everyday carry
- Manufactured product sourced from China; intended for adult use
Care instructions
- Clean with a soft, damp cloth. Avoid any chemicals.