Product Details & Size Guide
Share a little Milwaukee history with young fans through a design inspired by Schuster's. Founded in 1883, the department store chain became known for neighborhood locations and lively promotions, including Billie the Brownie and the Schuster's Christmas Parade. Its story also includes trading stamps and the later Gimbels-Schuster's chapter. This kids tee connects a younger generation with Wisconsin's retail past and makes a fun keepsake for families, local history enthusiasts, and collectors who remember the name.
Founded in Milwaukee, Wisconsin, in 1883, Schuster's, officially Ed. Schuster & Co., became a department store chain built around neighborhood locations rather than a single downtown store. Its sites included 2151 N. Third St., now Martin Luther King Jr. Drive, 12th and Vliet streets, 11th and Mitchell streets, Packard Plaza and Capitol Court. Kirchhoff & Rose designed the Third Street store. The company introduced trading stamps in 1891 and an early charge card called Budga-Plate. Its promotions also included Billie the Brownie, a doll offered from 1927 to 1955, and Schuster's Christmas Parade. Golda Meir worked at Schuster's after graduating from high school in 1915 and before moving to Palestine in 1921. Gimbels bought Schuster's in 1962, and the stores operated as Gimbels-Schuster's until 1969. The chain is now defunct. Its history connects Milwaukee retail, neighborhood shopping, department-store marketing and a mid-century corporate transition.
| S | M | L | XL | |
| Width, in | 15.24 | 16.26 | 17.24 | 18.23 |
| Length, in | 20.87 | 22.13 | 23.39 | 24.37 |
| Size tolerance, in | 1.00 | 1.00 | 1.00 | 1.00 |
Product features
- 100% combed ring-spun cotton (solid colors); heather blends available for softness and stretch
- Extra lightweight (4.2 oz/yd²) for breathable, all-day comfort
- Side seams and shoulder tape for shape retention and durability
- Ribbed knit collar and tear-away DTF inner neck label for comfort and fit
- Retail fit crew neckline with DTG/DTF printing on a sustainably made Bella+Canvas blank
Care instructions
- Machine wash: warm (max 40C or 105F)
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Iron, steam or dry: medium heat
- Do not dry clean
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Bella+Canvas 3001Y, two year warranty in the EU and Northern Ireland
Care instructions: Machine wash: warm (max 40C or 105F), Non-chlorine: bleach as needed, Tumble dry: low heat, Iron, steam or dry: medium heat, Do not dry clean