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Carry a piece of American charter travel history on your next journey with this Southern Sky Air Tours luggage tag. Known to travelers as Direct Air, the Myrtle Beach-based company connected leisure destinations through flights arranged with partner airlines. Its changing routes reached places from Niagara Falls to Florida, giving the brand a distinctive place in regional aviation history. For airline memorabilia collectors and curious travelers alike, this piece recalls a short-lived carrier whose story still inspires interest.
Southern Sky Air Tours operated under the name Direct Air, a virtual airline based in Myrtle Beach, South Carolina. Announced in November 2006, it began flying on March 7, 2007, with its main base at Myrtle Beach International Airport. Rather than operating its own aircraft, Direct Air arranged charter flights with other airlines. Sky King initially flew the service using Boeing 737-200 aircraft; after that relationship ended in May 2007, flights were operated primarily by Xtra Airways and Sky King, with other carriers also used at times. The network included destinations such as Niagara Falls, Plattsburgh, Newark, and several Florida cities. Direct Air added a St. Petersburg station, which closed in 2008, and later served routes from Melbourne, Palm Beach, and Lakeland. On March 12, 2012, it cancelled its charter flights and announced a possible restart, but did not resume service. It filed for Chapter 11 protection on March 16; Chapter 7 liquidation began April 12, 2012. Subsequent legal proceedings concerned the company’s finances and passenger-fare escrow funds. Direct Air had no aircraft fleet of its own.
Carry a piece of American charter travel history on your next journey with this Southern Sky Air Tours luggage tag. Known to travelers as Direct Air, the Myrtle Beach-based company connected leisure destinations through flights arranged with partner airlines. Its changing routes reached places from Niagara Falls to Florida, giving the brand a distinctive place in regional aviation history. For airline memorabilia collectors and curious travelers alike, this piece recalls a short-lived carrier whose story still inspires interest.
Southern Sky Air Tours operated under the name Direct Air, a virtual airline based in Myrtle Beach, South Carolina. Announced in November 2006, it began flying on March 7, 2007, with its main base at Myrtle Beach International Airport. Rather than operating its own aircraft, Direct Air arranged charter flights with other airlines. Sky King initially flew the service using Boeing 737-200 aircraft; after that relationship ended in May 2007, flights were operated primarily by Xtra Airways and Sky King, with other carriers also used at times. The network included destinations such as Niagara Falls, Plattsburgh, Newark, and several Florida cities. Direct Air added a St. Petersburg station, which closed in 2008, and later served routes from Melbourne, Palm Beach, and Lakeland. On March 12, 2012, it cancelled its charter flights and announced a possible restart, but did not resume service. It filed for Chapter 11 protection on March 16; Chapter 7 liquidation began April 12, 2012. Subsequent legal proceedings concerned the company’s finances and passenger-fare escrow funds. Direct Air had no aircraft fleet of its own.
| 2.4'' × 4'' | |
| Width, in | 2.40 |
| Height, in | 4.00 |
| Depth, in | 0.20 |
Product features
- Durable 100% acrylic body with glossy printed front
- Adjustable black leather strap with buckle
- One-side high-definition print in vibrant colors
- Rear opening pocket for business card or contact info
- Compact size 2.4” × 4” (6 × 10 cm)
Care instructions
- Wipe with a damp cloth, air dry or use a soft, non-abrasive cloth
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Generic brand, two year warranty in the EU and Northern Ireland
Care instructions: Wipe with a damp cloth, air dry or use a soft, non-abrasive cloth