The Broadway T-Shirt
XS / Army
$19.99
Product Details & Size Guide
GhostCorp Apparel - resurrecting iconic corporate ghosts.
Celebrate The Broadway and its place in Los Angeles retail history with this T-shirt. Arthur Letts began operating the store in 1896 at Broadway and Fourth Street, and the company later built a nine-story downtown flagship completed in 1915. Expansion brought the retailer to Hollywood and Pasadena, then into markets across the Southwest. For former shoppers, local history enthusiasts, and collectors, this piece recalls a regional department store whose locations and identity changed through decades of growth and new ownership.
The Broadway was a Los Angeles department store chain founded by English-born Arthur Letts Sr. It began operating on February 24, 1896, after Letts acquired the name, assets, fixtures, and lease of the failed J. A. Williams & Co. Dry Goods Store. The original shop stood at Broadway and Fourth Street. As Los Angeles grew, the business expanded into neighboring storefronts and built a nine-story downtown flagship, completed in 1915. The company broadened its reach by acquiring the B. H. Dyas Hollywood store in 1931 and opening a Pasadena store in 1940. In 1950 it merged with Sacramento-based Hale Brothers to form Broadway-Hale Stores, acquired Milliron's Westchester branch, and continued growing through purchases including Marston's in San Diego and Korricks in Phoenix. Later expansion reached Nevada, New Mexico, and Colorado. In 1979, operations were divided between Southern California and a Southwest division headquartered in Phoenix. Parent Carter Hawley Hale Stores later faced financial difficulties. Federated Department Stores acquired the chain in 1995. In 1996, most locations became Macy's; selected stores reopened as Bloomingdale's, while many remaining locations were sold to Sears. The Broadway name thus passed from an independent retailer into a larger department-store portfolio.
Celebrate The Broadway and its place in Los Angeles retail history with this T-shirt. Arthur Letts began operating the store in 1896 at Broadway and Fourth Street, and the company later built a nine-story downtown flagship completed in 1915. Expansion brought the retailer to Hollywood and Pasadena, then into markets across the Southwest. For former shoppers, local history enthusiasts, and collectors, this piece recalls a regional department store whose locations and identity changed through decades of growth and new ownership.
The Broadway was a Los Angeles department store chain founded by English-born Arthur Letts Sr. It began operating on February 24, 1896, after Letts acquired the name, assets, fixtures, and lease of the failed J. A. Williams & Co. Dry Goods Store. The original shop stood at Broadway and Fourth Street. As Los Angeles grew, the business expanded into neighboring storefronts and built a nine-story downtown flagship, completed in 1915. The company broadened its reach by acquiring the B. H. Dyas Hollywood store in 1931 and opening a Pasadena store in 1940. In 1950 it merged with Sacramento-based Hale Brothers to form Broadway-Hale Stores, acquired Milliron's Westchester branch, and continued growing through purchases including Marston's in San Diego and Korricks in Phoenix. Later expansion reached Nevada, New Mexico, and Colorado. In 1979, operations were divided between Southern California and a Southwest division headquartered in Phoenix. Parent Carter Hawley Hale Stores later faced financial difficulties. Federated Department Stores acquired the chain in 1995. In 1996, most locations became Macy's; selected stores reopened as Bloomingdale's, while many remaining locations were sold to Sears. The Broadway name thus passed from an independent retailer into a larger department-store portfolio.
| XS | S | M | L | XL | 2XL | 3XL | 4XL | 5XL | |
| Width, in | 16.50 | 18.00 | 20.00 | 22.00 | 24.00 | 26.00 | 28.00 | 30.00 | 32.00 |
| Length, in | 27.00 | 28.00 | 29.00 | 30.00 | 31.00 | 32.00 | 33.00 | 34.00 | 35.00 |
| Sleeve length, in | 8.60 | 8.90 | 9.20 | 9.50 | 9.70 | 10.00 | 10.40 | 10.80 | 11.20 |
| Size tolerance, in | 1.50 | 1.50 | 1.50 | 1.50 | 1.50 | 1.50 | 1.50 | 1.50 | 1.50 |
Product features
- 100% Airlume combed and ring-spun cotton (lightweight 4.2 oz/yd²) for a soft, breathable feel
- Retail fit with crew neckline — neat, easy to layer
- Structural details: side seams, shoulder tape, and ribbed knit collar to retain shape
- Labeling and prints: tear-away label; DTF or DTG printing used for crisp chest and sleeve designs
- Ethically made blanks (Fair Labor Association, Platinum WRAP), REACH certified
Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Iron, steam or dry: medium heat
- Do not dryclean
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Bella+Canvas 3001, two year warranty in the EU and Northern Ireland
Warnings, Hazard: For adults
Care instructions: Machine wash: cold (max 30C or 90F), Non-chlorine: bleach as needed, Tumble dry: low heat, Iron, steam or dry: medium heat, Do not dryclean