The Treasury Store Kids Tee / T-Shirt
S / White
$16.99
Product Details & Size Guide
GhostCorp Apparel - resurrecting iconic corporate ghosts.
The Treasury Store has a story young retail-history fans can explore, from Treasure Island’s Wisconsin beginnings to the later Treasury name. The first Treasure Island store opened in Appleton in 1961, featuring a striking zigzag roof that shoppers knew as the squiggly roof. J.C. Penney announced the Treasury branding in 1969, and the chain went on to reach several regions before its discount stores closed in 1981. This kids tee brings a piece of American shopping history into everyday wear.
The Treasury was a J.C. Penney-owned discount-store and hypermarket chain that grew from Treasure Island, the discount division of Milwaukee mail-order firm General Merchandise Company (GMC). David Kritzik and his sons Robert and Stanley founded GMC in Milwaukee in 1938. Treasure Island opened its first store in Appleton, Wisconsin, on November 24, 1961. Its large stores featured a distinctive zigzag design by Milwaukee architect Jordan A. Miller and promoted merchandise as being “under the squiggly roof.” J.C. Penney agreed to acquire GMC in December 1961; the $11 million acquisition was approved in February 1962. The chain expanded to the Atlanta area in 1968. In 1969, J.C. Penney announced the Treasury name as part of an effort to shift the chain’s image, although established Milwaukee and Atlanta stores kept the Treasure Island name. The first Treasury-named stores opened in California in 1970, followed by locations in Florida and Tennessee in 1971. After losses and store closures, the discount division ended in 1981. Some former Atlanta-area locations were leased to Home Depot. Treasury Drug Centers continued separately; J.C. Penney sold 45 Atlanta-area stores to Big B Drugs in 1993 and converted remaining Treasury Drug locations to Eckerd after acquiring that chain in 1997.
The Treasury Store has a story young retail-history fans can explore, from Treasure Island’s Wisconsin beginnings to the later Treasury name. The first Treasure Island store opened in Appleton in 1961, featuring a striking zigzag roof that shoppers knew as the squiggly roof. J.C. Penney announced the Treasury branding in 1969, and the chain went on to reach several regions before its discount stores closed in 1981. This kids tee brings a piece of American shopping history into everyday wear.
The Treasury was a J.C. Penney-owned discount-store and hypermarket chain that grew from Treasure Island, the discount division of Milwaukee mail-order firm General Merchandise Company (GMC). David Kritzik and his sons Robert and Stanley founded GMC in Milwaukee in 1938. Treasure Island opened its first store in Appleton, Wisconsin, on November 24, 1961. Its large stores featured a distinctive zigzag design by Milwaukee architect Jordan A. Miller and promoted merchandise as being “under the squiggly roof.” J.C. Penney agreed to acquire GMC in December 1961; the $11 million acquisition was approved in February 1962. The chain expanded to the Atlanta area in 1968. In 1969, J.C. Penney announced the Treasury name as part of an effort to shift the chain’s image, although established Milwaukee and Atlanta stores kept the Treasure Island name. The first Treasury-named stores opened in California in 1970, followed by locations in Florida and Tennessee in 1971. After losses and store closures, the discount division ended in 1981. Some former Atlanta-area locations were leased to Home Depot. Treasury Drug Centers continued separately; J.C. Penney sold 45 Atlanta-area stores to Big B Drugs in 1993 and converted remaining Treasury Drug locations to Eckerd after acquiring that chain in 1997.
| S | M | L | XL | |
| Width, in | 15.24 | 16.26 | 17.24 | 18.23 |
| Length, in | 20.87 | 22.13 | 23.39 | 24.37 |
| Size tolerance, in | 1.00 | 1.00 | 1.00 | 1.00 |
Product features
- 100% combed ring-spun cotton (solid colors); heather blends available for softness and stretch
- Extra lightweight (4.2 oz/yd²) for breathable, all-day comfort
- Side seams and shoulder tape for shape retention and durability
- Ribbed knit collar and tear-away DTF inner neck label for comfort and fit
- Retail fit crew neckline with DTG/DTF printing on a sustainably made Bella+Canvas blank
Care instructions
- Machine wash: warm (max 40C or 105F)
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Iron, steam or dry: medium heat
- Do not dry clean
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Bella+Canvas 3001Y, two year warranty in the EU and Northern Ireland
Care instructions: Machine wash: warm (max 40C or 105F), Non-chlorine: bleach as needed, Tumble dry: low heat, Iron, steam or dry: medium heat, Do not dry clean