The Treasury Store Spiral Notebook
One Size
$19.99
Product Details & Size Guide
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Capture notes and ideas alongside a memorable chapter of retail history with this The Treasury Spiral Notebook. The chain began with Treasure Island, the discount division of General Merchandise Company, founded in Milwaukee in 1938. Its large stores drew attention with a zigzag roof, and the Treasury name later represented a shift in brand identity as the business expanded to new regions. A thoughtful pick for former shoppers, store-history enthusiasts, and collectors of changing American brands.
The Treasury was a J.C. Penney-owned discount-store and hypermarket chain that grew from Treasure Island, the discount division of Milwaukee mail-order firm General Merchandise Company (GMC). David Kritzik and his sons Robert and Stanley founded GMC in Milwaukee in 1938. Treasure Island opened its first store in Appleton, Wisconsin, on November 24, 1961. Its large stores featured a distinctive zigzag design by Milwaukee architect Jordan A. Miller and promoted merchandise as being “under the squiggly roof.” J.C. Penney agreed to acquire GMC in December 1961; the $11 million acquisition was approved in February 1962. The chain expanded to the Atlanta area in 1968. In 1969, J.C. Penney announced the Treasury name as part of an effort to shift the chain’s image, although established Milwaukee and Atlanta stores kept the Treasure Island name. The first Treasury-named stores opened in California in 1970, followed by locations in Florida and Tennessee in 1971. After losses and store closures, the discount division ended in 1981. Some former Atlanta-area locations were leased to Home Depot. Treasury Drug Centers continued separately; J.C. Penney sold 45 Atlanta-area stores to Big B Drugs in 1993 and converted remaining Treasury Drug locations to Eckerd after acquiring that chain in 1997.
Capture notes and ideas alongside a memorable chapter of retail history with this The Treasury Spiral Notebook. The chain began with Treasure Island, the discount division of General Merchandise Company, founded in Milwaukee in 1938. Its large stores drew attention with a zigzag roof, and the Treasury name later represented a shift in brand identity as the business expanded to new regions. A thoughtful pick for former shoppers, store-history enthusiasts, and collectors of changing American brands.
The Treasury was a J.C. Penney-owned discount-store and hypermarket chain that grew from Treasure Island, the discount division of Milwaukee mail-order firm General Merchandise Company (GMC). David Kritzik and his sons Robert and Stanley founded GMC in Milwaukee in 1938. Treasure Island opened its first store in Appleton, Wisconsin, on November 24, 1961. Its large stores featured a distinctive zigzag design by Milwaukee architect Jordan A. Miller and promoted merchandise as being “under the squiggly roof.” J.C. Penney agreed to acquire GMC in December 1961; the $11 million acquisition was approved in February 1962. The chain expanded to the Atlanta area in 1968. In 1969, J.C. Penney announced the Treasury name as part of an effort to shift the chain’s image, although established Milwaukee and Atlanta stores kept the Treasure Island name. The first Treasury-named stores opened in California in 1970, followed by locations in Florida and Tennessee in 1971. After losses and store closures, the discount division ended in 1981. Some former Atlanta-area locations were leased to Home Depot. Treasury Drug Centers continued separately; J.C. Penney sold 45 Atlanta-area stores to Big B Drugs in 1993 and converted remaining Treasury Drug locations to Eckerd after acquiring that chain in 1997.
| One Size | |
| Height, in | 8.00 |
| Length, in | 6.00 |
| Thickness, in | 0.60 |
Product features
- 118 ruled pages (59 sheets) of smooth 90gsm paper for clear, bleed-resistant writing
- 350gsm front and back covers with a printed front and dark grey back for durability
- Metal spiral binding that lays flat and allows easy page removal
- Interior document pocket on back cover for storing receipts, maps, or notes
- Compact size: 6" x 8" (15.2 x 20.3 cm) — portable and ride-ready
Care instructions
- Use a soft, clean and dry cloth to gently brush any dust or dirt off from the center of book outwards.
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Generic brand, two year warranty in the EU and Northern Ireland
Care instructions: Use a soft, clean and dry cloth to gently brush any dust or dirt off from the center of book outwards.