The Treasury Store Tough Phone Case
iPhone 17 Pro Max
$24.99
Product Details & Size Guide
GhostCorp Apparel - resurrecting iconic corporate ghosts.
Carry a piece of changing American retail history with a phone case inspired by The Treasury Store. The chain grew from Treasure Island, whose first store opened in Appleton, Wisconsin, in 1961 beneath a memorable zigzag roof. After J.C. Penney adopted the Treasury name, stores reached California, Florida, and Tennessee, while established Milwaukee and Atlanta locations kept Treasure Island branding. This case celebrates the names, places, and turning points that make the chain a favorite subject for retail collectors.
The Treasury was a J.C. Penney-owned discount-store and hypermarket chain that grew from Treasure Island, the discount division of Milwaukee mail-order firm General Merchandise Company (GMC). David Kritzik and his sons Robert and Stanley founded GMC in Milwaukee in 1938. Treasure Island opened its first store in Appleton, Wisconsin, on November 24, 1961. Its large stores featured a distinctive zigzag design by Milwaukee architect Jordan A. Miller and promoted merchandise as being “under the squiggly roof.” J.C. Penney agreed to acquire GMC in December 1961; the $11 million acquisition was approved in February 1962. The chain expanded to the Atlanta area in 1968. In 1969, J.C. Penney announced the Treasury name as part of an effort to shift the chain’s image, although established Milwaukee and Atlanta stores kept the Treasure Island name. The first Treasury-named stores opened in California in 1970, followed by locations in Florida and Tennessee in 1971. After losses and store closures, the discount division ended in 1981. Some former Atlanta-area locations were leased to Home Depot. Treasury Drug Centers continued separately; J.C. Penney sold 45 Atlanta-area stores to Big B Drugs in 1993 and converted remaining Treasury Drug locations to Eckerd after acquiring that chain in 1997.
Carry a piece of changing American retail history with a phone case inspired by The Treasury Store. The chain grew from Treasure Island, whose first store opened in Appleton, Wisconsin, in 1961 beneath a memorable zigzag roof. After J.C. Penney adopted the Treasury name, stores reached California, Florida, and Tennessee, while established Milwaukee and Atlanta locations kept Treasure Island branding. This case celebrates the names, places, and turning points that make the chain a favorite subject for retail collectors.
The Treasury was a J.C. Penney-owned discount-store and hypermarket chain that grew from Treasure Island, the discount division of Milwaukee mail-order firm General Merchandise Company (GMC). David Kritzik and his sons Robert and Stanley founded GMC in Milwaukee in 1938. Treasure Island opened its first store in Appleton, Wisconsin, on November 24, 1961. Its large stores featured a distinctive zigzag design by Milwaukee architect Jordan A. Miller and promoted merchandise as being “under the squiggly roof.” J.C. Penney agreed to acquire GMC in December 1961; the $11 million acquisition was approved in February 1962. The chain expanded to the Atlanta area in 1968. In 1969, J.C. Penney announced the Treasury name as part of an effort to shift the chain’s image, although established Milwaukee and Atlanta stores kept the Treasure Island name. The first Treasury-named stores opened in California in 1970, followed by locations in Florida and Tennessee in 1971. After losses and store closures, the discount division ended in 1981. Some former Atlanta-area locations were leased to Home Depot. Treasury Drug Centers continued separately; J.C. Penney sold 45 Atlanta-area stores to Big B Drugs in 1993 and converted remaining Treasury Drug locations to Eckerd after acquiring that chain in 1997.
Product features
- Durable Lexan/polycarbonate shell with glossy full-color finish
- Flexible TPU interior liner for shock absorption and impact dispersion
- Lay-flat bezel that protects the screen from small scratches
- UV-protected surface resists outdoor weathering and color fading
- Supports wireless charging; two-piece design for secure fit
Care instructions
- Clean with damp cotton or microfiber cloth. Add a drop of dish soap to the cloth if needed.
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Generic brand, two year warranty in the EU and Northern Ireland
Warnings, Hazard: For adults
Care instructions: Clean with damp cotton or microfiber cloth. Add a drop of dish soap to the cloth if needed.