Product Details & Size Guide
Share a story from American retail history with a young Venture Stores fan. Founded in 1968, the chain opened its first store in Overland, Missouri, in 1970 and grew across the region, becoming a familiar name in St. Louis, Chicago, and Kansas City. Venture later entered Texas and tested smaller Venture Dollar stores before closing in 1998. This design connects a younger generation with the places and shopping memories remembered by parents and grandparents, and with a company whose history reflects a changing retail landscape.
Venture Stores, Inc., was a discount department-store chain founded in 1968 by John F. Geisse, formerly of Target Stores, and Dave Babcock, an executive vice president at May Department Stores. May wanted to compete with emerging discount retailers but could not acquire more chains under an antitrust settlement, so Geisse and Babcock started a new retailer. Its first store opened in Overland, Missouri, on January 29, 1970. By 1976, Venture had grown to 20 stores, and in 1978 it purchased 12 Turn Style locations in Illinois and Iowa, reopening them as Venture stores that August. The chain built a strong presence in St. Louis, Chicago, and Kansas City, and became Chicago's largest discount chain. Venture separated from May and became a private corporation in 1990. It entered Texas in 1993, opening ten stores in Houston and Dallas-Fort Worth, and tested nine lower-priced Venture Dollar stores in Illinois, Missouri, and Texas in 1996. Venture sold its Texas stores to Kmart in 1997. Facing competition and financial difficulties, it entered Chapter 11 bankruptcy on January 20, 1998, announced its closure on April 27, and completed inventory liquidation by July. Former locations were taken over by several retail chains.
| S | M | L | XL | |
| Width, in | 15.24 | 16.26 | 17.24 | 18.23 |
| Length, in | 20.87 | 22.13 | 23.39 | 24.37 |
| Size tolerance, in | 1.00 | 1.00 | 1.00 | 1.00 |
Product features
- 100% combed ring-spun cotton (solid colors); heather blends available for softness and stretch
- Extra lightweight (4.2 oz/yd²) for breathable, all-day comfort
- Side seams and shoulder tape for shape retention and durability
- Ribbed knit collar and tear-away DTF inner neck label for comfort and fit
- Retail fit crew neckline with DTG/DTF printing on a sustainably made Bella+Canvas blank
Care instructions
- Machine wash: warm (max 40C or 105F)
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Iron, steam or dry: medium heat
- Do not dry clean
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Bella+Canvas 3001Y, two year warranty in the EU and Northern Ireland
Care instructions: Machine wash: warm (max 40C or 105F), Non-chlorine: bleach as needed, Tumble dry: low heat, Iron, steam or dry: medium heat, Do not dry clean