Product Details & Size Guide
Honor a family-run grocery story with a keepsake inspired by Victory Supermarkets. The business began in 1923, when James and Louis DiGeronimo opened a corner market in Leominster, Massachusetts, and grew through generations into a chain serving communities in two states. From the first full supermarket in 1955 to the Market Square concept introduced in 1996, Victory reflected the changing shape of local retail. This ornament is a thoughtful memento for former shoppers and collectors of New England supermarket history.
Victory Super Markets began in 1923, when Italian-American brothers James and Louis DiGeronimo opened a small corner market in their hometown of Leominster, Massachusetts. The store specialized in fresh meats and home delivery. In 1955, the founders’ sons opened the chain’s first full supermarket on North Main Street, at the site that later served as company headquarters. The family expanded the business across Massachusetts and New Hampshire, with a third generation joining in the 1980s. In 1996, Victory introduced Market Square, a food-focused store concept first tested in Kingston and later brought to Leominster and Derry, New Hampshire. Around 1999 and 2000, the chain acquired four Shaw’s locations in the Boston area and closed stores in Maynard and Amherst. In September 2004, Hannaford Brothers Company purchased Victory for $175 million; 19 of the 20 stores became Hannaford supermarkets, while the Athol store closed. Hannaford later closed its Ayer location in 2015, with plans for an independently owned Shop ’n Save supplied by Hannaford. In 2016, eight Hannaford locations were announced for sale to Big Y. The family-run chain employed more than 2,600 people at the time of its sale.
| Heart | Round | |
| Diameter, in | 3.21 | 2.80 |
Product features
- 100% white ceramic construction — strong and durable
- Double-sided print with matte finish option
- Golden hanging string included
- UV-decorated for lasting color
- Available in white or gold gift packaging (single ornament per pack)
Care instructions
- Use a microfiber cloth to gently remove any dust or dirt build-up. Avoid harsh chemicals or cleaners. Instead, dampen a cotton wool swab in warm water (just a few drops per liter of water) and gently roll the swab over the ornament and refrain from scrubbing
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Generic brand, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Care instructions: Use a microfiber cloth to gently remove any dust or dirt build-up. Avoid harsh chemicals or cleaners. Instead, dampen a cotton wool swab in warm water (just a few drops per liter of water) and gently roll the swab over the ornament and refrain from scrubbing