Product Details & Size Guide
Carry a piece of 1990s beverage history with a backpack inspired by Virgin Drinks. The company began in Folkestone in 1994, working with Cott on Virgin Cola before expanding into vodka and a brief functional energy range. Its story captures bold ambitions, changing retail fortunes, and the eventual transfer of cola rights in 2007. For everyday outings, travel, or a collection of brand-history keepsakes, this design recalls a distinctive chapter in Virgin Group’s expansion.
Virgin Drinks was a subsidiary of the Virgin Group, owned by Richard Branson. It began in 1994 in conjunction with Cott to oversee and manage production of Virgin Cola, described as Virgin's first drink. The company was initially based in Folkestone, Kent, in the United Kingdom, and Virgin Cola launched in early 1994. After the cola achieved enough success, Virgin Drinks went on to produce Virgin Vodka. It also briefly tried beverages in the functional energy-drink category, in three flavours including Lemon and Lime. These were sold as daytime versions called Virgin DT and nighttime versions called Virgin NT, the latter described as a functional alcoholic beverage with added vodka. The energy range lasted only a short time. After thirteen years, the brand declined as rival Coca-Cola secured exclusive distribution deals in major stores and restaurants, limiting Virgin Cola to select supermarkets and local stores. Virgin Group decided it could not compete with cola rivals. In 2007, Virgin Drinks transferred the rights to Virgin Cola to Silver Spring Soft Drinks. Virgin Vodka was discontinued after the company failed to find a buyer, and Virgin Drinks became defunct in 2007.
A rugged, everyday 20L backpack designed for days that move fast and demand durability. Built from water-repellent 600D polyester, it shrugsoff drizzle and light rain while protecting what matters inside. The padded laptop sleeve holds up to a 15" device snugly, and a fleece-lined pocket keeps sunglasses or small screens scratch-free. Two mesh side pockets keep a water bottle within easy reach, while roomy compartments organize chargers, notebooks, and daily essentials. Clean lines and practical pockets make this a dependable companion for commutes, classes, and short travel stints.
Product features
- Durable 600D polyester construction with water resistance
- 20L capacity, one-size carry for everyday use
- Padded sleeve fits up to a 15" laptop
- Fleece-lined pocket for eyewear or media devices
- Mesh side pockets for water bottles and quick access items
Care instructions
- Before cleaning the bag, remove all the items from the bag. Suggested to pretreat visible stains with stain remover. Mix warm water with laundry detergent and clean the bag with terry washcloth or soft bristle brush. Let the bag air dry.
| One size | |
| Width, in | 12.50 |
| Height, in | 19.00 |
| Depth, in | 5.50 |
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Oakley 921056ODM, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Care instructions: Before cleaning the bag, remove all the items from the bag. Suggested to pretreat visible stains with stain remover. Mix warm water with laundry detergent and clean the bag with terry washcloth or soft bristle brush. Let the bag air dry.