Product Details & Size Guide
Show your interest in an unusual chapter of brand history with this Virgin Drinks Men's Sport Polo Shirt. Founded in 1994 in Folkestone, Kent, the Virgin Group subsidiary entered the beverage market with Virgin Cola, then broadened its range with Virgin Vodka and brief daytime and nighttime energy drinks. The company’s ambitions met tougher competition as rival distribution deals limited cola availability. In 2007, the cola rights moved to Silver Spring Soft Drinks, and Virgin Drinks closed. A wearable nod to a distinctive 1990s business story.
Virgin Drinks was a subsidiary of the Virgin Group, owned by Richard Branson. It began in 1994 in conjunction with Cott to oversee and manage production of Virgin Cola, described as Virgin's first drink. The company was initially based in Folkestone, Kent, in the United Kingdom, and Virgin Cola launched in early 1994. After the cola achieved enough success, Virgin Drinks went on to produce Virgin Vodka. It also briefly tried beverages in the functional energy-drink category, in three flavours including Lemon and Lime. These were sold as daytime versions called Virgin DT and nighttime versions called Virgin NT, the latter described as a functional alcoholic beverage with added vodka. The energy range lasted only a short time. After thirteen years, the brand declined as rival Coca-Cola secured exclusive distribution deals in major stores and restaurants, limiting Virgin Cola to select supermarkets and local stores. Virgin Group decided it could not compete with cola rivals. In 2007, Virgin Drinks transferred the rights to Virgin Cola to Silver Spring Soft Drinks. Virgin Vodka was discontinued after the company failed to find a buyer, and Virgin Drinks became defunct in 2007.
| S | M | L | XL | 2XL | 3XL | |
| Width, in | 20.25 | 21.75 | 23.75 | 24.75 | 26.25 | 28.25 |
| Length, in | 29.00 | 30.00 | 31.00 | 32.00 | 33.00 | 33.50 |
| Sleeve Length (from center back), in | 18.50 | 19.25 | 20.00 | 20.75 | 21.50 | 22.25 |
Product features
- 100% polyester, extra-light (110 g/m²) for fast drying and shape retention
- Moisture-wicking fabric keeps skin cool during activity
- Double-needle stitched seams and necktape for long-lasting comfort
- 3-button placket with dyed-to-match rubber buttons and flat knit lapel collar
- Direct-to-film printed chest logo; regular fit, printed neck label
Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Do not tumble dry
- Do not iron
- Do not dryclean
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Sport-Tek ST650, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Care instructions: Machine wash: cold (max 30C or 90F), Non-chlorine: bleach as needed, Do not tumble dry, Do not iron, Do not dryclean