Chrysler Corporation

Ghost Corp Apparel — resurrecting iconic corporate ghosts.

Walter P. Chrysler formed Chrysler Corporation on June 6, 1925, by reorganizing Maxwell Motor Company. Based for most of its independent life in Highland Park, Michigan, it rose into Detroit’s Big Three with cars engineered to be clever, affordable and occasionally shaped like the future had arrived early.

Chrysler expanded fast: it created Plymouth and DeSoto and merged with Dodge Brothers in 1928. The Airflow arrived in 1934 with wind-tunnel ambition and a public not quite ready for it. During World War II, Chrysler built military materiel; later it helped define American roads with HEMI power, muscle cars and pioneering minivans.

After the 1979 federal loan-guarantee rescue, Chrysler regrouped under Lee Iacocca and acquired American Motors in August 1987, bringing Jeep aboard. Its corporate headquarters shifted to Auburn Hills, Michigan, during the mid-1990s. On November 12, 1998, Chrysler became a wholly owned subsidiary of DaimlerChrysler AG.

Our Chrysler Corporation collection celebrates the 1925–1998 corporation: Highland Park grit, tailfins, turbine daydreams, minivan practicality and the Motor City urge to make an ordinary commute slightly louder.