Federated Group Ceramic Coffee Mug
11oz
$12.99
Sale price
$12.99
Regular price
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GhostCorp Apparel - resurrecting iconic corporate ghosts.
Start the day with a nod to Federated Group, the electronics retailer that grew from a Los Angeles warehouse in 1970 into a major chain. Its large-format stores, rapid expansion after going public in 1984, and humorous Fred R. Rated television campaign made the brand stand out in a changing retail landscape. By 1987, Federated Group operated 67 stores, before locations later passed to Silo or closed. This coffee mug offers a thoughtful keepsake for former customers and collectors of American retail and advertising history.
Federated Group was an American consumer electronics retailer founded by Wilfred Schwartz in 1970. Schwartz began the business after buying a 25,000-square-foot warehouse in Los Angeles and converting part of it into a store. In 1976, the company closed two locations and built a 20,000-square-foot store in Westminster, California, described as a superstore because of its size. The chain later added stores and expanded rapidly after becoming publicly traded in 1984, including a major move into Texas. By December 1984 it operated 25 stores; by 1985, 40 stores across California, Texas, and Arizona. Its headquarters were in City of Commerce, California, and later Sunnyvale. Known for humorous television advertising featuring Shadoe Stevens as Fred R. Rated, Federated Group reached 67 stores by 1987, when it was the fourth-largest U.S. consumer electronics discounter. It was sold in 1987 for US$67.3 million. In 1989, 26 stores in Los Angeles and San Diego were sold to Silo; the remaining stores held liquidation sales and closed in 1990. The former Federated locations reopened under the Silo name that year. Silo later closed some of those stores in 1994 and shut all its locations after filing for bankruptcy in 1995.
Federated Group Ceramic Coffee Mug
$12.99
Sale price
$12.99
Regular price
Start the day with a nod to Federated Group, the electronics retailer that grew from a Los Angeles warehouse in 1970 into a major chain. Its large-format stores, rapid expansion after going public in 1984, and humorous Fred R. Rated television campaign made the brand stand out in a changing retail landscape. By 1987, Federated Group operated 67 stores, before locations later passed to Silo or closed. This coffee mug offers a thoughtful keepsake for former customers and collectors of American retail and advertising history.
Federated Group was an American consumer electronics retailer founded by Wilfred Schwartz in 1970. Schwartz began the business after buying a 25,000-square-foot warehouse in Los Angeles and converting part of it into a store. In 1976, the company closed two locations and built a 20,000-square-foot store in Westminster, California, described as a superstore because of its size. The chain later added stores and expanded rapidly after becoming publicly traded in 1984, including a major move into Texas. By December 1984 it operated 25 stores; by 1985, 40 stores across California, Texas, and Arizona. Its headquarters were in City of Commerce, California, and later Sunnyvale. Known for humorous television advertising featuring Shadoe Stevens as Fred R. Rated, Federated Group reached 67 stores by 1987, when it was the fourth-largest U.S. consumer electronics discounter. It was sold in 1987 for US$67.3 million. In 1989, 26 stores in Los Angeles and San Diego were sold to Silo; the remaining stores held liquidation sales and closed in 1990. The former Federated locations reopened under the Silo name that year. Silo later closed some of those stores in 1994 and shut all its locations after filing for bankruptcy in 1995.
| 11oz | 15oz | |
| Height, in | 3.74 | 4.61 |
| Diameter, in | 3.15 | 3.43 |
Product features
- Microwave-safe for quick reheats
- Dishwasher-safe for easy cleanup
- Available in 11oz and 15oz sizes
- Glossy white ceramic with vibrant, long-lasting print
- Lead- and BPA-free, comfortable C-handle
Care instructions
- Clean in dishwasher or wash by hand with warm water and dish soap