Delia's Car Magnet
Let your ride carry a nod to the catalog and mall culture of dELiA*s. This Delia's car magnet recognizes a brand launched in 1993 for girls and young women, with a memorable path through catalogs, specialty stores, Gurl.com, and iTurf. It is a mobile tribute for collectors and former shoppers who still connect Delia's with Generation Y style, early-web memories, and 1990s retail culture.
Delia's, Inc., stylized as dELiA*s, launched in 1993 through two Yale University graduates as a lifestyle brand of apparel and accessories for girls and young women. It developed its identity around Generation Y, using the internet alongside direct-mail catalogs, websites, and mall-based specialty stores. Delia's acquired Gurl.com in December 1997; Gurl.com began offering Delia's catalog merchandise in May 1998. In 1999, the company created iTurf, a teen-centered online subsidiary that included Gurl.com and related web addresses. Delia's sold or closed its internet properties after the dot-com downturn, except Gurl.com, which it sold to Primedia in May 2001. Alloy Inc. acquired Delia's for $50 million in 2003 and spun it off in 2005. HRSH Acquisitions bought Alloy Inc., then marketed as Alloy Apparel, in January 2013. Delia's filed for Chapter 11 protection in December 2014 and liquidated 95 stores. Steve Russo acquired the brand in 2015 and revived it online, before Dolls Kill licensed and relaunched Delia's as a sub-brand in November 2018.
| 7.5'' × 4.5'' | |
| Width, in | 7.50 |
| Height, in | 4.50 |
Product features
- 100% vinyl face with matte finish for a muted, non-reflective look
- Black magnetic backing grips metal surfaces and removes cleanly
- All-weather durability—resists rain and sun exposure
- Available in three sizes to fit vehicles, toolboxes, or merch displays
- Printed with Digital-Direct Printing (DDP) for sharp, long-lasting color
Care instructions
- Wipe the dust off gently with a soft, dry cloth.
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Generic brand, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Care instructions: Wipe the dust off gently with a soft, dry cloth.