Delia's Men's Sport Polo Shirt
Bring a rare piece of Generation Y retail history into a polished casual rotation. Delia's launched in 1993 and built a lifestyle identity through catalogs, specialty stores, and early online ventures including Gurl.com and iTurf. This men's sport polo shirt is made for fans who appreciate the brand's unusual path from mall-era favorite to Alloy acquisition, independent revival, and later Dolls Kill licensing. A smart conversation starter for collectors and retail-history enthusiasts.
Delia's, Inc., styled dELiA*s, launched in 1993 as an apparel and accessories lifestyle brand founded by two Yale University graduates. It targeted girls and young women, using direct-mail catalogs, websites, and mall-based specialty stores; its approach also emphasized an understanding of Generation Y and the internet's role in brand identity. In 1997 Delia's acquired Gurl.com, and in 1999 it created iTurf, a teen-centered online subsidiary that included Gurl.com. Delia's was acquired by Alloy Inc. for $50 million in 2003, then spun off by Alloy in 2005. In January 2013, HRSH Acquisitions LLC bought Alloy Inc., then marketed as Alloy Apparel. Delia's filed for Chapter 11 protection in the Southern District of New York on December 5, 2014, announcing the liquidation of all 95 stores. Steve Russo of Fab/Starpoint acquired the brand in 2015 and reopened it online-only in August, though that effort was unsuccessful. Dolls Kill later licensed the name and relaunched Delia's as a sub-brand in November 2018.
| S | M | L | XL | 2XL | 3XL | |
| Width, in | 20.25 | 21.75 | 23.75 | 24.75 | 26.25 | 28.25 |
| Length, in | 29.00 | 30.00 | 31.00 | 32.00 | 33.00 | 33.50 |
| Sleeve Length (from center back), in | 18.50 | 19.25 | 20.00 | 20.75 | 21.50 | 22.25 |
Product features
- 100% polyester, extra-light (110 g/m²) for fast drying and shape retention
- Moisture-wicking fabric keeps skin cool during activity
- Double-needle stitched seams and necktape for long-lasting comfort
- 3-button placket with dyed-to-match rubber buttons and flat knit lapel collar
- Direct-to-film printed chest logo; regular fit, printed neck label
Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Do not tumble dry
- Do not iron
- Do not dryclean
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Sport-Tek ST650, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Care instructions: Machine wash: cold (max 30C or 90F), Non-chlorine: bleach as needed, Do not tumble dry, Do not iron, Do not dryclean