Rax Roast Beef Vanity License Plate
12" × 6"
$17.99
Sale price
$17.99
Regular price
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GhostCorp Apparel - resurrecting iconic corporate ghosts.
Give your ride a dose of Rax Roast Beef nostalgia with a Vanity License Plate inspired by an Ohio chain with a long road behind it. The story started as JAX Roast Beef in Springfield in 1967, shifted to RIX under General Foods, returned to JAX, and became Rax in 1977. From Columbus franchises to a 38-state peak and today’s regional presence, Rax remains a memorable marker of restaurant-road-trip culture. A standout display piece for fans and collectors.
Rax Roast Beef began in Springfield, Ohio, in 1967 as JAX Roast Beef, founded by Jack Roschman. General Foods bought the chain in 1969, renamed it RIX Roast Beef, and closed most locations in 1972. Restaurant Administration Corporation, led by J. Patrick Ross, acquired the remaining 10 franchised units and restored the JAX name. The business adopted the Rax name in 1977, when its first Rax-branded franchise opened in Columbus, Ohio. Renamed Rax Restaurants Inc. in 1982, the chain grew past 221 restaurants in 25 states and reached 504 locations in 38 states during the 1980s. After menu and format changes, a 1991 management buyout, and a 1992 bankruptcy, the company merged with Franchise Enterprises Inc. in 1994 as Heartland Food Systems. It returned to the Rax Restaurants name in 1996. Cassady & Associates acquired the brand in 1997, and Rich Donohue purchased the Rax trademark in 2007. As of 2024, Rax was based in Ironton, Ohio, with six restaurants in Illinois, Kentucky, and Ohio.
Rax Roast Beef Vanity License Plate
$17.99
Sale price
$17.99
Regular price
Give your ride a dose of Rax Roast Beef nostalgia with a Vanity License Plate inspired by an Ohio chain with a long road behind it. The story started as JAX Roast Beef in Springfield in 1967, shifted to RIX under General Foods, returned to JAX, and became Rax in 1977. From Columbus franchises to a 38-state peak and today’s regional presence, Rax remains a memorable marker of restaurant-road-trip culture. A standout display piece for fans and collectors.
Rax Roast Beef began in Springfield, Ohio, in 1967 as JAX Roast Beef, founded by Jack Roschman. General Foods bought the chain in 1969, renamed it RIX Roast Beef, and closed most locations in 1972. Restaurant Administration Corporation, led by J. Patrick Ross, acquired the remaining 10 franchised units and restored the JAX name. The business adopted the Rax name in 1977, when its first Rax-branded franchise opened in Columbus, Ohio. Renamed Rax Restaurants Inc. in 1982, the chain grew past 221 restaurants in 25 states and reached 504 locations in 38 states during the 1980s. After menu and format changes, a 1991 management buyout, and a 1992 bankruptcy, the company merged with Franchise Enterprises Inc. in 1994 as Heartland Food Systems. It returned to the Rax Restaurants name in 1996. Cassady & Associates acquired the brand in 1997, and Rich Donohue purchased the Rax trademark in 2007. As of 2024, Rax was based in Ironton, Ohio, with six restaurants in Illinois, Kentucky, and Ohio.
| 12" × 6" | |
| Width, in | 12.00 |
| Height , in | 6.00 |
Product features
- Durable 100% aluminum construction with silver backing
- High-definition, vibrant color printing on white front
- Standard size 12" × 6" (30.5 × 15.2 cm)
- Four pre-drilled holes for easy hanging or mounting
- Assembled in the USA from globally sourced parts (mounting hardware not included)
Care instructions
- Wipe with a damp cloth, air dry or use a soft, non-abrasive cloth
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Generic brand, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Care instructions: Wipe with a damp cloth, air dry or use a soft, non-abrasive cloth