Rax Roast Beef Double-Sided Keychain Charm
3.15" x 1.57"
$4.99
Sale price
$4.99
Regular price
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Keep a small piece of Rax Roast Beef history close at hand. This double-sided keychain charm is made for fans of the chain's long path from JAX Roast Beef in Springfield in 1967, through the General Foods RIX era, to the Rax name introduced in 1977. A fitting everyday collectible for keys, bags, or display, it speaks to restaurant-sign collectors, former customers, and anyone drawn to the changing identity of a once nationwide chain.
Rax Roast Beef began in Springfield, Ohio, in 1967 as JAX Roast Beef, founded by Jack Roschman. General Foods bought the chain in 1969, renamed it RIX Roast Beef, and closed most locations in 1972. Restaurant Administration Corporation, led by J. Patrick Ross, acquired the remaining 10 franchised units and restored the JAX name. The business adopted the Rax name in 1977, when its first Rax-branded franchise opened in Columbus, Ohio. Renamed Rax Restaurants Inc. in 1982, the chain grew past 221 restaurants in 25 states and reached 504 locations in 38 states during the 1980s. After menu and format changes, a 1991 management buyout, and a 1992 bankruptcy, the company merged with Franchise Enterprises Inc. in 1994 as Heartland Food Systems. It returned to the Rax Restaurants name in 1996. Cassady & Associates acquired the brand in 1997, and Rich Donohue purchased the Rax trademark in 2007. As of 2024, Rax was based in Ironton, Ohio, with six restaurants in Illinois, Kentucky, and Ohio.
Rax Roast Beef Double-Sided Keychain Charm
$4.99
Sale price
$4.99
Regular price
Keep a small piece of Rax Roast Beef history close at hand. This double-sided keychain charm is made for fans of the chain's long path from JAX Roast Beef in Springfield in 1967, through the General Foods RIX era, to the Rax name introduced in 1977. A fitting everyday collectible for keys, bags, or display, it speaks to restaurant-sign collectors, former customers, and anyone drawn to the changing identity of a once nationwide chain.
Rax Roast Beef began in Springfield, Ohio, in 1967 as JAX Roast Beef, founded by Jack Roschman. General Foods bought the chain in 1969, renamed it RIX Roast Beef, and closed most locations in 1972. Restaurant Administration Corporation, led by J. Patrick Ross, acquired the remaining 10 franchised units and restored the JAX name. The business adopted the Rax name in 1977, when its first Rax-branded franchise opened in Columbus, Ohio. Renamed Rax Restaurants Inc. in 1982, the chain grew past 221 restaurants in 25 states and reached 504 locations in 38 states during the 1980s. After menu and format changes, a 1991 management buyout, and a 1992 bankruptcy, the company merged with Franchise Enterprises Inc. in 1994 as Heartland Food Systems. It returned to the Rax Restaurants name in 1996. Cassady & Associates acquired the brand in 1997, and Rich Donohue purchased the Rax trademark in 2007. As of 2024, Rax was based in Ironton, Ohio, with six restaurants in Illinois, Kentucky, and Ohio.
Product features
- Acrylic construction with white base and double-sided print
- Compact size ~3.15" x 1.57" (8 x 4 cm); measurements may vary up to 1"
- Includes metal ring and short chain for secure attachment
- Durable, lightweight—made for everyday carry
- Manufactured product sourced from China; intended for adult use
Care instructions
- Clean with a soft, damp cloth. Avoid any chemicals.
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Generic brand, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Warnings, Hazard: For adults, Blank product sourced from the China
Care instructions: Clean with a soft, damp cloth. Avoid any chemicals.